Social Media

Morris County SHRM

June 13, 2012

About Me About My Company

@Jessicalevin  

What Do You Want to Discuss Today?

Social Networking

•  According to Wikipedia, A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Who Uses Social Media?

•  Social media has overtaken porn as the #1 activity on the Web

•  58 million users check social media several times a day. 56% have social media profiles.

•  Fast growing demographic is 45-55 year olds.

•  80% of companies use social media to recruit.

Comparing Total Time

Spent Online

15%  percent  of  all  Internet  5me  is  spent  on  

percent  of  all  Internet  5me  is  spent  on  

12%  percent  of  all  Internet    5me  is  spent  on  

23%  SOCIAL MEDIA

Reasons to Use Social Media

1.  Listen 2.  Serve 3.  Engage

Social Media is NOT a replacement for face-to-face contact!

Overwhelmed?

1

Evolution •  Years to Reach 50 millions Users:

Ø Radio (38 Years) Ø  TV (13 Years) Ø  Internet (4 Years) Ø  iPod (3 Years) Ø  Facebook added 100 million users in less

than 9 months Ø  iPhone applications hit 1 billion in 9 months.

Uses of Social Media

•  Marketing/Branding (personal and corporate) •  Recruiting •  Customer Service

– Monitor, Listen, Respond •  Community Building

–  Learning, Listening, Sharing •  Relationship Building •  Entertainment

People  find  jobs  online  through  who  they  know  and  who  knows  

them!  

A Social Leader.

Go to the people. Learn from them. Live with them. Start with what they know. Build with what they have. When the best leader’s job is done, when the task is accomplished, the

people will say we have done it ourselves. -Lao Tzu

1

Tools of the Trade 

–  Listserves –  Blogs –  Instant Message –  E-mail –  News Aggregators –  Social bookmarking –  Online gaming –  Buying Reviews –  Social Buying

–  Wikipedia –  Video –  Social Networks –  Micro Blogs –  Private Communities –  Social Location –  Social Travel

•  A professional networking site

•  More than 160 million registered users spanning 200 countries (3/2012)

•  Uses a “gated approach” to build trust

LinkedIn Network Updates

Maximize your exposure on the starting point for LinkedIn users

LinkedIn  job  pos5ngs  appear  on  user  home  

page  

Status  update  appears  across  your  

network  

Status  update  appears  across  your  

network  

Adver5sing  opportuni5es  create  further  exposure  

How Are You Using LinkedIn?

A:ributes   Facebook   Twi:er   YouTube   LinkedIn   Google+   Blog  

Professional  Only  

x  

People  you  know  

x   x   x  

New  connec5ons  

x   x   x  

Event-­‐centric   x   x   x  

Time  consuming  

x  

Formal   x   x   x   x   x  

Informal   x   x  

Marke5ng   x   x   x   x  

Educa5on   x   x   x   x   x   x  

High  Engagement  

x   x   x  

Listening   x   x   x   x   x  

Human Behavior

Three Ways to Connect

Feature   Personal  Profile   Business  Page   Group  

Timeline   Yes   Yes   No  

Connec5on   Friend    Closed)  

Like  (Open)  

Invite  (Open  or  Closed)  

Events   Yes   Yes   Yes  

Updates   Owner   Admin   Member  

Write  on  Wall   Full  control   Full  Control   Full  Control  

Apps   Games,  ac5vity   Drive  custom  tabs  

No  

Docs   No   No   Yes  

Photos  Tagging   Yes   Yes   Yes  

Chat   Yes   No   Yes  

Times Change.

What the Heck is Timeline?

Like pages of interest to your audience.

Visit the history of your organization or event.

When were you founded? Celebrating an anniversary?

Timeline makes the past accessible!

Display custom tabs for better engagement!

Pin a post to the top of the page for better visibility.

YOUR Story: Cover Picture

•  851 × 315 pixels •  Different for Profile Picture

•  Change/Rotate (Before, During and After) •  No Promotion/Contact Info

Customization

•  Wildfireapp.com •  Shortstack.com •  Pagemodo.com •  Involver.com

Example of Visit Salt Lake City using ShortStack to create a customized contest.

Targeted Messaging

Facebook Ads

Promote Your Page With Facebook Ads

Scheduled Posts

Promoted Posts

EdgeRank and Engagement

“How does News Feed determine which content is most interesting?

The News Feed algorithm uses several factors, including: how many friends are commenting on a certain piece of

content, who posted the content, and what type of content it is (e.g. photo, video, or status update). ���

���If you feel you are missing stories you'd like to see or

seeing stories in your News Feed that you don't want to see, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”

How Do You Use Facebook?

•  Personally? •  Professionally?

Google+

•  100 million users - ish •  Search heavy •  Personal and Business Pages - CIRCLES •  News and content – SEO •  NEW You  can  have  

mul5ple  admins  for  a  company  page!    

Google +

Google+ Page: Volkswagen

Google+: Salesforce

Explore Google+

Suggested  Content  

What’s  Hot  

Trending  Topics  

Google Hangouts On Air

Google+ Hangouts

Live Stream

Even Facebook uses Livestream to bring their

event to remote attendees!

What is Twitter?

•  140-character micro-blog •  Free service/Tool •  200 million + users •  Follow people or groups

 What  we  have  to  do  is  deliver  to  people  the  best  and  freshest  most  relevant  

informa5on  possible.  We  think  of  Twi[er  as  it's  not  a  social  network,  but  it's  an  

informa5on  network.  It  tells  people  what  they  care  about  as  it  is  happening  in  the  

world.  —Evan  Williams  

 

Hashtags

•  Reference tag •  Depicted by # •  Tie conversations together.

ONGOING CONVERSATION ABOUT SHRM .

Blogs

Blogs

•  Wordpress •  Blogger •  Tumblr

Pinterest

•  Photo boards that express personal interests.

•  Can be used by people or brands. •  Great for visual products. •  Huge trend in graphical social networks.

Customized Pinterest Boards

Brands on Pinterest

Brands on Pinterest

Strategy

Planning

Access

Strategy  

• What  do  you  want  to  accomplish?  Goals  and  Objec5ves?  

Evalua5on  

• Based  on  your  goals  and  resources  which  channel(s)  are  best  for  your  organiza5on?  

Planning  

• How  are  you  going  to  accomplish  your  goals?  Scheduling,  etc.  

Implementa5on  •  Just  Do  it!  

Measure  • What’s  working?  What’s  not?  

Management Tools

•  Hootsuite •  Wildfire App •  Roost •  Buffer

Content Sources

•  Twitter, Facebook, LinkedIn, Google+ •  Magazines •  Newspapers •  Blogs •  Suggestion Tools (Zite, Feedly,

Stumbleupon) •  Conversations •  TV/Radio

Social Media Checklist

•  Are you following clients/prospects/Influencers/employees?

•  Are you starting conversations? •  Are you finding out their interests? •  Do they feel welcome connecting with

you? •  Are you sharing VALUABLE content? •  Are you human?

Get the Slides

“The Speaker Who Won’t Leave”

Jessica  L.  Levin,  MBA,  CMP  President  and  Chief  Connector  Seven  Degrees  Communica5ons  

@jessicalevin  www.linkedin.com/in/jessicalevin  

www.facebook.com/SevenDegreesCommunica5ons  Gplus.to/7Degrees  

jlevin@sevendegreescommunica5ons.com  908-­‐912-­‐4418