Social Networking:What’s In It For Me?

www.RebeccaWardlow.com

Who Is Rebecca Wardlow?

Local Google+ AmbassadorGoogle+ City ExpertSocial Media Speaker, Trainer & ConsultantSocial Media Instruction at Kishwaukee College Continuing EducationWeb Design & Development since 1998eCommerce Project Manager Google+ eBook

(www.RebeccaWardlow.com)

Proud mom of 5 kids

Major Social Media Networks

Which social platform do you use?

Social Media 2013

http://youtu.be/TXD-Uqx6_Wk

Social Media & The News

http://pinterest.com/pin/13370130114055461/

Value Of A Share

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The Customer Social Cycle

Your Home Base

Why Use WordPress?

Wait! What Can I Blog About?

Solve people’s problemsProvide InformationInspire OthersAdd ValueEntertain Them

Blogging TipsContent is King!Be ConsistentConnect with your Customers/ReadersCreate a content scheduleUse words, photos, videos, webinars & hangoutsAllow CommentsSocial SharingMeasure performance using Google Analytics

Write to your audience, not for search enginesIntegrate keywordsHave fun!

Google+

A referral from Google+ is worth an average of $10.78, compared to Facebook at $2.35 and Twitter at $1.62Google+ is integrated with Google’s other servicesGoogle+ has 359M usersGoogle+ is the 2nd largest social media network

Your Google+ Profile

http://gplus.to/rwardlow7

Google+ Communities

Google+ CommunitiesLike groups in FacebookGreat place to find people with great opportunitiesSmall circles of people (just like real life)Show Communities subscribedShow Recommended CommunitiesSearch for CommunitiesPeople are sharing articles of interest not sellingShare to community onlyWhen posting use H1 tag > use your keywords

Google+ Hangouts

Set Up A Business Page

https://plus.google.com/u/0/b/105898075238520877473/105898075238520877473/posts

Pick A CategorySelect the ”local business/place" category so you can also get listed in Google+ Local

Facebook StatsOnly 41% of Small businesses have a Facebook Page51% of consumers said they are more likely to buy a product after becoming a fan on Facebook51% of Americans age 12 and up use FacebookThe average user spends 6:35 hours on Facebook per month

FacebookPersonal FB Page

Business FB Page

Facebook Personal Profile

Best chance of being seen in News feedDon't have to friend everyone, they can subscribe to youShare your winsShare your contentShare your business page link on your profileKeep it real, be you and don’t SELL your business on your Personal Profile

What you LIKE shows on your FEED

Facebook Business PageAsk Questions!!!Add humorStay relevantAdd personalityPost at least once per dayShow the individual behind the scenesWhen you share, your community sharesGive people a reason to share

Facebook Tabs

Reward Your Fans

What do they want?PollExperiment

Contests (3-4 per year)CouponsFreebiesFeaturing themFan of the Week

Create Buzz on Facebook

Host frequent photo contests"Facebook Friday" with discount couponEncourage fans to like posts to see a sneak peakStatus updates offering chance to win getawaysAds featuring live chat with travel expertsUse interactive apps - photo contest, hidden coupon code, sweepstakes, seasonal promotions and posts"Like us and get a deal"Sponsored stories (page likes)

Twitter175M tweets sent each dayAverage user has sent 307 tweets11 new accounts created every secondIt takes less than 1 week for Twitter users to send 1 Billion tweets!

How Can You Use Twitter?

Generating TRAFFIC to your websiteBRANDING your company and productsLISTENING to what is being said about your company or industry

PROMOTE & SHARE your blog content, special offers, events & moreREACH new people dailyShare and get the latest NEWSNETWORKING with others who share your passion

Walgreens

Twitter LingoTweet – a 140 character post on TwitterMentions - when someone mentions you specifically @yourusernameRT - retweetRTs by others, RTs by you, your tweets RT’dDM = Messages – direct message to you (only you and the person who sent it can see this message)@ symbol before the Twitter username of someone you want to reply toHashtag - Used to mark keywords/topics in a Tweet

YouTube

YouTube is the second largest search engine after Google (who owns YouTube)

YouTube Tips

Create & Customize Your ChannleMake Content, Not AdsBecome the Face of Your BusinessEveryone Starts at ZeroDirect People to Your WebsiteLeverage YouTube Videos for SEO

BE REAL!TELL YOUR STORY!

http://youtu.be/1OmTFB712V0

Why Should You Use LinkedIn

NETWORK WITH OTHERS!There are approximately 225,000,000 usersThe average yearly salary for users is over $100,000If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !

LinkedIn Personal Profile

LinkedIn Company Pages

LinkedIn Groups

PinterestOver 12M monthly US unique visitors! Average time spent is 72 minutes! Drives more traffic than YouTube, LinkedIn & Google+ COMBINED! More exposure for your business!!10M connected Facebook usersIt’s EXTREMELY viral in nature! Over 80% of pins are repins! 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.

Pinterest

Pinterest Business Page

Pinterest Tips

Use original pictures to drive trafficRe-Pin other people’s content to build a larger followingCreate online catalogs and add price to the pictureHost contests – ask them to take a picture & share it to winPin special offers

Survey

Your feedback is valuable! Please help us improve our presentations and offerings. We appreciate you taking the time to take this brief survey.

http://bit.ly/17N7nga

Connect With Rebecca• Website

www.RebeccaWardlow.com

• Google+ http://gplus.to/rwardlow7

• Twitter http://www.twitter.com/rwardlow7

• Facebook https://www.facebook.com/GetSocialSolutions

• Pinterest http://pinterest.com/SocialSolutions

Email rwardlow@rebeccawardlow.com