A Basic Intro on Social Media

And How Rotarians can Benefit from it.

A Presentation by Manoj Gursahani

What is Social Media?

The Core Idea Is…

Just Like…Just Like…

Just Like…Just Like…

Just Like…

Social Media…

Gives you the POWER to…

Reach

Listen

Interact

With your Target Audience

Directly

“Make it easy for people to talk about you”– Andy Sernovitz

Social Media makes it

EASY.

Why should I

CARE?

901,000,000

The number of people who actively use

Which makes

the 3rd largest country in terms of population.

Despite of being banned in China.

10,500,000,000The number of minutes spent on Facebook everyday.

10,500,000,000The number of minutes spent on Facebook everyday.

Excluding Mobile!

2.7 BillionDaily Likes and Comments.

51,067,500+Indian Users

Pacman??

83%Indian users are in the age group of 18- 35.

It just looks like Pacman!

500,000,000The number of people who use Twitter.

340,000,000Tweets Per Day.

27,199,007people follow her on Twitter.

#GAGA

That’s double the population of Mumbai.

YouTube is the 3rd most visited website.

2,000,000,0002 Billion views per day on YouTube.

1Videos ar0

e

uploaded to YouTube

every second.

24Hours worth of videos are uploaded every minute.

1700The number of years it will take to watchall the videos on YouTube.

.

And today he is the

2ndmost popular celebrity accounton T witter.

20,000,000The number of articles on

Wikipedia.

Encyclopedias are Passé.

500,000The number of blogs posted on Wordpress everyday.

328,000,000The number of people who read these blogs everyday.

People enjoy messaging on social networks more than E-mail.

Social Media has overtaken

Pornography.

It’s all about Conversations!

Word Of

Mouth.

80%

People rely on recommendations more than advertising.

90%of the people trustrecommendations from people they know.

70%people trust consumeropinions posted online.

They are already speaking about

your brand.Is it Good or

Bad?

“When you give everyone a voice and give people power,the system usually ends up in a really good place.”-Mark Zuckerberg

Your customers are already on Social Media.

And so are your competitors.

Social Media helps you to

ENHANCE

We don't have a choice on whether we do social media, the question is how well we do it."-Eric Qualman

Your brand could be the next Rockstar.

Thank you!Manoj Gursahani