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“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011 ™
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“Social Media On A Shoestring Budget” and the above logo are the sole property of Cross Creative, Inc. – Copyright © 2011
™
Introductions
1. Your Name2. Business or Nonprofit3. Where It Is Located
A Little About Me• Greg Cross | Cross Creative Marketing | Greenfield, IN• Ball State University | August of 1988 | B.S. in Journalism• Full Time Ministry 1989 – 2002• Launched 1st Small Business | 2003 (8 months) | Aspire eSolutions• Director of Business Development | 2003-2007 | Chicago
Marketing Firm• Launched 2nd Small Business |October 2007-Current | Cross
Creative Marketing• Hired First Employee in 2010• Hired First Intern in 2010• Hired Second Employee in 2011• Looking to hire Second Intern in Fall of 2011
Over the Next Two Hours
“I Don’t
Get It”
“I Get It”
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It”
Over the Next Two Hours
“I Don’t Get It”
“I Get It & I love
it”
Over the Next Two Hours
“If you don’t love social media, you’ll suck at social media.”
Jay BaerConvince & Convert
What is Social Media?
Social media is the use of technology combined
with social interaction to create or co-create value.
• It’s a conversation, not a lecture
• It’s an extension of everyday interaction
• It’s group driven, not top-down
• It’s messy, disorganized & hard to control – downright chaotic at times
• It’s a tool, not an end-point
• It’s where your customers and prospects spend their time
What is Social Media?
• It’s Facebook, Twitter, YouTube, Blogging, LinkedIn, Slideshare, FourSquare, Yelp, Flickr, and hundreds of other web tools
• It’s people doing what we’ve always done:• Talking
• Arguing
• Sharing
• Connecting
What is Social Media?
Years to Reach 50 million Users
•Radio 38 Years
• TV 13 Years
• Internet 4 Years
• iPod 3 Years
• Facebook alone captured 200 million users in less than a year
• Facebook in 2011 has over 500 million users
50% of the world’s
population is under the age of
30
96% of millenials have joined a social network(1978-2000)
If were a country it
would be the 3rd largest country
Fish Where The Fish Are
Heart of Social Media?
Blogging
Blogging: What is it?
A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. The activity of updating a blog is called “blogging” and someone who keeps a blog is a called a “blogger.”
What Do I Blog About?
• Complain• Pick a newsworthy story• Create a List• Teach•Guide• Tell a Story•Write a Tip• Play the What If Game• Review Something• Publish Other People’s Content
A Little About Me• Jeremy Zucker| Zucker Business Communications| Zionsville, IN• Indiana University| 1996| B.A. in Communications• University of Indianapolis | 2008 | MBA• Fifteen years as a corporate writer (Lilly, Wiley Publishing)
Overcoming Writers Block
• Change Your Scenery• Change Your Methods• Surf the Web• Start in the Middle• Read• Start a New Document• Play a Game• Find an Inspiring Image• Pretend You’re Writing a Letter• Research
Can I make money by blogging?
ROI
www.crosscreativemarketing.com
www.crosscreativemarketing.com
ROI
$360.00
www.crosscreativemarketing.com
ROI
$360.00
$86,400.00
www.crosscreativemarketing.com
ROI
$360.00
$17,280.00
www.crosscreativemarketing.com
ROI
www.crosscreativemarketing.com
ROI
• 1.5 hours to write the blog – FREE (kind of)• 1 hour to set-up the blog – FREE (kind of)• New Client – Priceless ($360.00)
How US Companies Are Using Social Media
Source: Remarkablogger.com
Awareness vs. Usage
BLOGGING
MARKETING
is
What will you do with this
new marketingpower?
Action Steps
• Decide if …• You should be the person who should blog
• Someone in your organization should blog
• Hiring a ‘ghost blogger’ is the way to go
• Choose a blogging platform
• Decide how often to write your blog
• Get Blogging!!
Did you move any closer?
“I Don’t Get It”
“I Get It”
Questions?
Thank You For Coming!“Social Media On A Shoestring Budget” and the above logo are the sole
property of Cross Creative, Inc. – Copyright © 2011
™
