Social Media Fall semester 2009/10

Darko Buldioski

www.nyus.edu.mk

Social Media Optimization

SMO is the process of implementing changes on a website and building presence on social media services, online communities and community websites using different sets of tools and methods in order to make the content more easy to share, easy to redistribute and more visible in social media searches, custom engine searches and standard web search results.

FACULTY OF COMMUNICATION AND MEDIA STUDIES

New York University Skopjenyus.edu.mk

Social Media Optimization

SEO and SMO are overlapping, still among many different activities the one that sets them apart on the strategic level is that SMO includes set of methods that are implemented not just on the personal site, but also on other social media web locations.

FACULTY OF COMMUNICATION AND MEDIA STUDIES

New York University Skopjenyus.edu.mk

Social Media Optimization On-site activities

Increase your linkability – A set of activities that are supposed to increase the possibilities for others to post a link to your website.

Easy to share – Includes placing a content/buttons that will allow quick and easy sharing of the content, calls to action (e.g. add to… share this… or submit to…). In this way, redistribution of your content is going to be just one click away from another group of users - potential customers.

FACULTY OF COMMUNICATION AND MEDIA STUDIES

New York University Skopjenyus.edu.mk

Social Media Optimization Encourage the mashup and embedding – When

publishing a content which is to be shared as much as it can, then one has to be sure to provide all (or most) possible formats of the same content, and include easy to use embed code so that everyone can post it.

Be a User Resource - Even if it is not of any direct use, you have to create destination that will be the ‘ultimate’ guide in that space and the users will come to check if you have the information. If your website is the first or most reliable to publish it than you’ll earn credits for it and, of course, more relevant search engine traffic.

Stay fresh - Social media are changing and morphing very fast.

FACULTY OF COMMUNICATION AND MEDIA STUDIES

New York University Skopjenyus.edu.mk

Social Media Optimization Off-site activities

Help your content travel – SMO is about making your content available for everyone, so submitting it to relevant sites will help your content travel further, and ultimately drive links back to your site.

Reward helpful and valuable users – It’s all about influence. Developing a system or a proper response to users that have contributed is one step towards building positive relationship. Do it sincerely and keep the most valuable members of a community closer to your site. Don’t forget your roots, remember those who helped you along the way. The mutual respect will help all involved.

FACULTY OF COMMUNICATION AND MEDIA STUDIES

New York University Skopjenyus.edu.mk

Social Media Optimization Join the conversation - The snowball effect is

something one can often see in social media conversation, as one could never know who will be the next one to share the information and to extend the discussion among other market groups or segments. Participating and keeping the conversation going on helps the message spread further and faster.

FACULTY OF COMMUNICATION AND MEDIA STUDIES

New York University Skopjenyus.edu.mk