Presented by: Adam Dince

Head of Organic Search & Social Media Optimization, Deluxe

Deluxe Sensitive and Confidential

Introduction

SEO at a bird’s eye view

How to optimize your social networks for SEO

How to improve findability in social engines

Deluxe Sensitive and Confidential

By show of hands, how many here are currently engaged in SEO or have in the past?

Deluxe Sensitive and Confidential

By show of hands, how many here are currently engaged in social media marketing or have in the past?

Deluxe Sensitive and Confidential

In order to rank well on Google, you’ve got to invest a lot in social media!

Deluxe Sensitive and Confidential

In order to rank well on Google, you’ve got to invest a lot in social media!

Deluxe Sensitive and Confidential

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Deluxe Sensitive and Confidential

Search Engine Optimization

Organic Search

Natural Search

Deluxe Sensitive and Confidential

What Is ?

Deluxe Sensitive and Confidential

The process of optimizing a Website or digital asset in such a way that earns a place in a search engine results page

Deluxe Sensitive and Confidential

PPC

PPC Organic

(SEO)

Paid Media Auction Based Immediate

Earned Media Non-Paid Long-Term

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It all starts with a search engine spider

Otherwise known as a robot… or it’s shorter

name, “bot”

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

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Deluxe Sensitive and Confidential

Relevance

High

Quality

Site

Trust and

Authority

Organic

Rankings

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Social Media Optimization

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

Deluxe Sensitive and Confidential

The more Google knows about your

network, the more it

understands how you fit in to the

digital world and return

personalized results

Help Google understand what your business is

and what areas of your site are

most important to you.

Tell Google where you’re located. This will help influence local search results

Help Google understand other

Websites and social networks

you’re connected to

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Google values reviews. Positive reviews leads to greater trust

and potential increase in organic visibility in search

results. Too many negative results can result in the

opposite

Your results will only be as good as your product

Encourage customers to leave reviews. Easily done through

print materials and email

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Implementing a simple Google Plus tag on your Web

page verifies your identity

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Social Media Optimization

Deluxe Sensitive and Confidential

Keep your content focused on a specific theme or topic

Use #hashtags where appropriate and avoid overuse

Share and curate other community member content

Increase followers, fans, connections

Foster content that generates likes, retweets, shares and +1s

Look for opportunities to connect with influencers ◦ Much easier to do offline and translate online

Local businesses on Facebook—encourage check-ins

Google Plus – encourage customer reviews

Deluxe Sensitive and Confidential

Questions & Answers