Race Growth and Social Media

Social Media OverviewHuman nature

“We are social creatures. We crave social interactions. We love to belong to social groups, listen to stories, share experiences, and contribute something of value to the groups to which we belong.”

- Olivier Blanchard, Social Media ROI

History/Current State of Social Media

Evolution of Customer ServiceYour Rac

e Her

e

Aligning Social Media to Race Growth GoalsGoals and Objectives (SMART)

Specific Measurable Achievable Relevant Time-bound

StrategiesDo you have one?Focus: Sometimes less is more

Brainstorm ActivityGoal: End ResultSpecific Targets or “Mile Markers”

ExampleGoal: Increase number of participants by 15

% for 2013.Mile Marker: Run a Social Media fitness

awareness campaign 6 months out from our race that increases number of Facebook likes by 25%.

Word of Mouth

Passive vs.

ACTIVE

W.O.M.

websites

flyers

emails

mailings

Social Media Engagement (SME)More SME

More Participan

ts

More SME

More Participan

ts

Social Media Engagement

What to post?

Questions

Video

Quotes

PicsEmoticons

Brand Ambassadors

• Investigator

Fan

Social Media GIVEAWAYSStrategize

K.I.S.S

Team up

DO

Hesitate to go big!

Break Rules

Lose Sight

DON’T

Custom Facebook TabsExample Page:

Thank you!

Questions?

Comments?