Online ReputationProtecting Your Personal Brand

Me: @dawnrjensenWork: @virtualoptions

Dawn Raquel Jensen

Social Business Catalyst

Email: speaker@dawnraqueljensen.comWeb: www.dawnraqueljensen.com

Linkedin: dawnonLinkedin.com

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Me: @dawnrjensenWork: @virtualoptions

Research first. Do a Litmus Test:

• SocialMention.com• Whostalkin.com• Alerts.google.com

Find out what’s been posted and being said about you, your business, and brand

Digital Embassy & Outpost: Overview

Visibility

Start Small• Top Social

Networks• Honed By Industry• Shaped by market

Credibility

Build Deliberately• Content Curated• Dedicated Tools &

Tech• Automatic system

Tribe Builder

Be Consistent• Blogs• Posts• Engagement• Timing

Social Platforms: Digital Embassies and Outposts

Website

Blog (Hybrid) Site

Facebook

Linkedin

Pinterest

Slideshare

TwitterYouTube

YelpFourSqua

re

Instagram

Google+

www.dawnraqueljensen.com | © Virtual Options Coaching & Training 2012 | dawn@virtualotpions.net

#1: Establish Your Online Reputation

Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. If you don’t control your brand, someone else may post inaccurate or derogatory information that could tarnish your reputation.

Resources: www.GetListed.orgwww.namechk.com

#2 Control Responses During A Crisis

• How a crisis is handled online makes a huge difference to the future ramifications.

• It’s important to monitor and respond to customers who write on your wall or send you messages to resolve any issues and let users know they’re heard.

#2 Control Responses During A Crisis

• Set up tools and a strategy to monitor the conversation, so you aren’t surprised with the conversations happening about your brand.

#3: Monitor Conversations

• Now that you’ve created and are updating several social profiles on behalf of your brand, you may find it a bit overwhelming to keep up to date with what is being said about your brand online.

• Savvy businesses are monitoring their brand for mentions with social media monitoring tools.

Good Tools to Use to Monitor

Alerts.google.com

BrandYourself.com

Hyperalerts.no

Trackur.com

The Take-away

• Social media is real-time• The faster your brand responds, the

better your customer service will appear.

• While people have the right to voice their complaints, it’s up to you to remedy the situation.

The Take-away

• Turn negative comments into positive opportunities.

• Social media is public, your quality customer service will be seen by other users and may influence their purchase decisions.

Or as we like to call it..

Questions?

Me: @dawnrjensenWork: @virtualoptions

Dawn Raquel Jensen

Social Business Catalyst

Email: speaker@dawnraqueljensen.comWeb: www.dawnraqueljensen.com

Web Fan

http://www.dawnraqueljensen.com