Social Media Platforms

Twitter

Twitter Activity

Twitter For a Professional Audience

Creating Your Brand and Content

What’s Your Purpose?

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What’s Your Purpose?

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What’s Your Twitter Voice

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Be AuthenticGives you credibility

Be ConversationalComment on posts

Be ConciseKeep it short

Be ValuableNot always about brand

Creating Your Twitter Profile

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How Often and When Should You Post

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What Content Should You Create?

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Using #Hashtags

• Tweets with 1 – 2 Hashtags have a 21% higher engagement rate than those with 3 or more

• Hashtags allow you to easily track a conversation

• Leverage existing HT’s when available – Be part of the larger conversation

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Using @Username

• Use @Username to converse, connect, or congratulate

• Tweets that begin with @ are only seen by mutual follows

• When you start a tweet with an @username put a “.” before the first username or rephrase the sentence so that everyone can see it.

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Using Images

• Twitter users engage with tweets 5x more when an image is included

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Promoted Opportunities

Promoted Account

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Promoted Trend

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Targeting Options

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Anatomy of a Promoted Tweet

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Facebook

1,200,000,000People Every Month

180Mmonthlyactive users1.7 million

Recently Moved

17.8 millionGadget Enthusiasts

11.4 millionSmall Business Owners

172 millionUS 18+

28 millionTech Early Adopters

On Facebookin the USA…

Creating Your Brand and Content

Facebook Business Page

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Facebook Business Page

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Facebook Business Page - Local

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What Content Should You Create?

• Entertain: If your post is either funny or entertaining in some way, it will get shared more.

• Educate:  When you educate your audience about your niche or provide a helpful tip, your post will perform better.

• Experience: Move your audience emotionally, then your post will get more comments, likes, and shares.

 

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Posting Best Practices

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ConsistencyGive people a reason to

come back

GraphicalUse videos and images

BoostUse paid to extend your

reach

TargetPush to relevant

audeinces

Promoted Opportunities

Targeting Opportunities

Ad Examples - Desktop

Ad Examples - Desktop

Ad Examples - Mobile

Key Takeaways

• What are the considerations a brand should take when thinking about Social

• Best practices for engaging on twitter

• How should brands engage and what makes good content

• Targeting options for paid campaigns

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