Mic Adam

Social Media activities

• Awareness Building

• Inventory Services

• Policy Creation

• Training

• Monitoring

• Market research

Agenda

• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)

• Steps towards a Social Media Policy

• Social Media Policies made simple

What we know!

Frequency of access

0

10

20

30

40

50

60

70

Link

edIn

Faceb

ook

Twitt

er

Goo

gle+

You

Tube

Fours

quar

e

Blogs

Daily

Weekly

Monthly

No account

(c) Vanguard Leadership – Oct-Nov 2012

What is bound to happen?

And also this...

SoMePol @ companies

(c) Vanguard Leadership – Oct-Nov 2012

Employee Awareness of the SoMePol

(c) Vanguard Leadership – Oct-Nov 2012

Time for a poll! Who has a social media policy?

Social Media Policy

Your idea of a Social Media Policy?

It can be different

And one step further...

These times are over... Mostly

Topics that need answering

• Legal Framework?

• Policy or Guidelines?

• Why do you need a policy?

• Who makes the policy?

• Perspectives of the policy?

• How do you make a policy?

• What needs to be in the policy?

• How do you implement a policy?

First, the legal framework…

• No specific social media legislation

• CAO 81 & 38

• “Wet op privacy” – (8/12/92)

• Impact of general legislation

• Labour law

• Privacy law

• Intellectual property law

• Other laws (slander; stalking; etc.)

Guidelines or Policy

• Policy is official and enforceable

• Control legal burden

• Cover HR items

• Identify risk

• Guideline is a suggestion and not enforceable

• Communication piece

• Motivate and inspire users (ambassadors)

• Create positive frame of mind

Who contributes to the policy? And Why?

Marketing

HR

IT

Legal

Mngt Team

Employees

Unions

How to create a social media policy?

• Social media policy creation software

• http://socialmedia.policytool.net/

• http://socialpolicygenerator.com

• Social media policy examples

• http://socialmediagovernance.com/policies.php

• Write one your own

How Long Is your SMP?

6%

56%

38%1 page

2-3 pages

4+ pages

(c) Vanguard Leadership – Oct-Nov 2012

Social Media Policy/Guidelines 35+ areas of interest

What content does the SMP focus on?

42,9

32,1

21,4

28,4

10,7

57,1

28,632,1

50

10,7

0

10

20

30

40

50

60

SoM

e Def

intio

ns

Ove

rvie

w S

oMe

Com

pany

SoM

e Acc

ount

s

Spo

kesp

erso

n Rul

s

Em

ploy

ee R

ules

Em

ploy

ee G

uide

lines

Res

pond

Cha

rt

Tips

& T

ricks

Do's

& D

on'ts

Req

uest

acc

ess

(c) Vanguard Leadership – Oct-Nov 2012

Anatomy of a good policy

Some examples

Key to success

Roll-out

How were they informed?

40%

20%

18%

16%

6% 0%

Not Intranet post Email Presentation Training Video

Roll-Out van een Sociale Media Policy

Best Practices

A good alternative!

Need or want to discuss more about Social Media Policies!