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Social Media Powerpoint, Detroit Lakes

Date post: 19-Jun-2015
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Online Media Mini-Boot Camp
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Page 1: Social Media Powerpoint, Detroit Lakes

Online MediaMini-Boot Camp

Page 2: Social Media Powerpoint, Detroit Lakes

140 characters or less

Why are you here?

Page 3: Social Media Powerpoint, Detroit Lakes

ONLINE PHILOSOPHY

Determine how much money and time you are willing to spend

Pick a limited number of online outletsEstablish your online personality

What’s your mix? Personal, professional, insititutionalDecide what you want from social media

Push information, listen, connect, learn, collaborateDetermine your work flow

Social media should be an integrated, natural outgrowth of your personality and work life.

You can be online with limited commitment of time, money and energy. But it is a discipline.

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140 characters or less

What is your online philosophy?

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SOCIAL MEDIA

Strengths: Huge, evolving, many usersWeaknesses: Low commitment, low control, little reliable privacy

Strengths: Evolving, professional usersWeaknesses: Fewer users, low commitment

Strengths: Quick, short, easy, hipWeaknesses: Low commitment, fleeting, high drop-out rate

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BROADCAST MEDIA

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OTHER ONLINE MEDIA

Blogs Strengths: Generally free, flexible, can be

personalized, interactive Weaknesses: Still limited capacity, need to know your

way around the Internet a bitWebsites

Strengths: Can be built to completely meet your needs, flexible, relatively inexpensive

Weaknesses: Can become static, can be difficult to update, transferability, not interactive

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Google

Gmail, Google Docs, Picasa, Google Calendar Strengths: Free, easy to use, shareable, embeddable,

collaborative, works with mail programs Weaknesses: In the clouds, email has the gmail.com

extensionGoogle Apps

Strengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programs

Weaknesses: In the clouds, confusing to set up

Similar services abound, few are as pervasive

Page 17: Social Media Powerpoint, Detroit Lakes

5 things you should do online now…

$20: Use a blogging platform – like Wordpress – to build a website or blog Buying a url will cost $10, redirecting your blog to the

website will cost $20Free: Get a youtube account and start uploading

videos Free: Either get a gmail account or sign-up for

Google Apps and use the free email, calendar, and photo sharing

Free: Set up a Facebook Fan Page for your community

$10: Buy a vanity url for your community

Page 18: Social Media Powerpoint, Detroit Lakes

Social Media Tips

You cannot break the Internet – every mistake can be fixed

Set up a personal email – keep your work email and personal email separate.

Use an RSS reader.Comment on other writing – blogs, Tweets, status updatesPurchase URLs – get to know GoDaddy wellChoose a good profile pic and use it everywhereDon’t know how to do something? Google it. Google

everything.Consider getting a smart phone with a data plan.Consider getting a hand-held video camera, like a Flip

Page 19: Social Media Powerpoint, Detroit Lakes

Stay in Touch

Wendy [email protected]

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