Social Social MediaMedia

*for the rest of us*for the rest of us

Statistics - Statistics - AgeAge

► The average The average age of adult age of adult users have users have shifted from shifted from 33 in 2008 to 33 in 2008 to 38 in 2010.38 in 2010. Over half of all Over half of all adult users adult users are 35+are 35+

Unless otherwise noted, all stats courtesy of the Pew Research Center: http://www.pewinternet.org/topics/Social-Networking.aspx

► Where are the youth? Everywhere butWhere are the youth? Everywhere but

Statistics - Statistics - AgeAge

Statistics - Statistics - RaceRace

► But… African Americans and Latinos continue to have But… African Americans and Latinos continue to have high rates of adoption of the service. Fully 25% of high rates of adoption of the service. Fully 25% of online African Americans use Twitter at least online African Americans use Twitter at least occasionally, with 11% doing so on a typical day. occasionally, with 11% doing so on a typical day.

Statistics – Frequency of Statistics – Frequency of useuse

► Where are you on this chart?Where are you on this chart?

Statistics – Social Statistics – Social TiesTies

Users of Users of and

have significantly larger overall networks than

But - Facebook still has more total users – 750M active users worldwide compared to LinkedIn’s 116.7M and Twitter’s 100M usersSource: http://www.socialbakers.com/linkedin-statistics

Why does this matter?75% of all American adults

are active in some kind of voluntary group or organization and internet users are more likely than others to be active:

80% of internet users participate in groups, compared with 56% of non-internet users.

Social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.

► Communicate with Communicate with membersmembers

► Draw attention to an Draw attention to an issuesissues

► Connect with other Connect with other groupsgroups

► Impact society at largeImpact society at large► Organize activitiesOrganize activities► Raise moneyRaise money► Recruit new membersRecruit new members► Impact local Impact local

communitiescommunities► Find people to take Find people to take

leadership rolesleadership rolesAgain, my thanks to my favorite data source: Pew Research Center’s Internet & American Life Project: http://www.pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet/~/media/D72216BDD3024AD88A82E31AE47845E7.jpg?w=504&h=488&as=1

Again, my thanks to my favorite data source: Pew Research Center’s Internet & American Life Project: http://www.pewinternet.org/Reports/2011/The-Social-Side-of-the-Internet/~/media/D72216BDD3024AD88A82E31AE47845E7.jpg?w=504&h=488&as=1

Statistics – Active Internet Statistics – Active Internet UsersUsers

Can we surmise that if folks use the internet, they will be more active in their groups? YES!

Is this what you want?

Are your meetings filled with folks that tweet? Is that bad?

Are your volunteers organizing online? Of course!

Are your donors clicking and tithing? Are you even offering this option?

StatisticsStatistics

So in today’s internet society, So in today’s internet society, who are you most likely to who are you most likely to

reach?reach?

The 38 year old white female.

Hey, that’s not a bad thing!

Social Media Social Media PlanPlan

► Make a planMake a plan► Decide who implements the planDecide who implements the plan► Monitor and evaluateMonitor and evaluate► Integrate plan into other plansIntegrate plan into other plans

Communication plansCommunication plans Disaster recovery plansDisaster recovery plans

► Refresh, refresh, refresh!Refresh, refresh, refresh!

Make a Make a PlanPlan

►What do you want to accomplish with What do you want to accomplish with social media?social media?

►How does it fit with congregational How does it fit with congregational goals?goals?

►Who is your audience?Who is your audience?►What value do you provide?What value do you provide?►What story do you have to tell?What story do you have to tell?

Who implements the Who implements the plan?plan?

► Capture content!Capture content! NewslettersNewsletters SermonsSermons Educational Educational

materialsmaterials MusicMusic PhotosPhotos Blog postingsBlog postings

► Automate!Automate! HootsuiteHootsuite Twitter app for FacebTwitter app for Faceb

ookook Blog feeds to FaceboBlog feeds to Facebo

okok iTunes for posting auiTunes for posting au

dio to blogsdio to blogs

Monitor and Evaluate the Monitor and Evaluate the planplan

Courtesy of MonkDev http://www.monkdevelopment.com/

► Groups: Groups: http://www.facebook.com/groups/250http://www.facebook.com/groups/250789693735/789693735/

► Page: Page: http://www.facebook.com/pages/Preshttp://www.facebook.com/pages/Presbyterian-Women-New-Providence-Prebyterian-Women-New-Providence-Presbyterian-Church/253580248006070?sbyterian-Church/253580248006070?ref=ref=tsts

► @@PCUSAResearchPCUSAResearch► @Presbyterian@Presbyterian► @chsocm @chsocm #chsocm#chsocm tweet chat every Wed tweet chat every Wed

night at 9 pm. Use night at 9 pm. Use tweet chattweet chat to follow the to follow the conversation exclusively conversation exclusively http://churchsocmed.blogspot.com/http://churchsocmed.blogspot.com/

► @cmsucks @cmsucks ► @@churchjuicechurchjuice► @@JustinWiseJustinWise► @@MeredithGouldMeredithGould

► Presbyterians Everywhere Presbyterians Everywhere

► Social Media: Don't be that church Social Media: Don't be that church http://www.youtube.com/watch?v=http://www.youtube.com/watch?v=pXiNSeSoBUM&featurepXiNSeSoBUM&feature=youtu.be=youtu.be

► Finding God on YouTube: Finding God on YouTube: http://www.time.com/time/specials/phttp://www.time.com/time/specials/packages/0,28757,1847259,00.htmlackages/0,28757,1847259,00.html

► New Providence Presbyterian ChurchNew Providence Presbyterian Church► New Providence CemeteryNew Providence Cemetery► Cokesbury searchCokesbury search

► New Providence Presbyterian ChurchNew Providence Presbyterian Church► New Providence CemeteryNew Providence Cemetery► Cokesbury searchCokesbury search

Blogging / WebsitesBlogging / Websites

► WordpressWordpress► BloggerBlogger► WeeblyWeebly

► Can use blogs as a Can use blogs as a homepage or use a homepage or use a different service such as:different service such as: E-zekielE-zekiel OurChurchOurChurch TableprojectTableproject

Photo Photo sharingsharing

► InstagramInstagram►FlickrFlickr►PhotobucketPhotobucket►PicasaPicasa

Thank you all!Thank you all!

►To be posted on slideshare in the To be posted on slideshare in the coming weekcoming week

►Contact me as needed:Contact me as needed:Meredith P. Goins, MISMeredith P. Goins, MIS

@mgoins@mgoins