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Social Media PR Online PR/ Web PR / PR 2.0 Nomadic Marketing Feb 09 Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
| Date post: | 20-Sep-2014 |
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Business |
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Social Media PROnline PR/ Web PR / PR 2.0
Nomadic Marketing Feb 09
Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
‘The more things change, the more they stay the same.’
One weeks worth of the New York Times contains
more info than a person was likely to come across in their
lifetime during the 18th century.
More than 3000 books are published every day
The no. of SMS’s sent & received each day exceeds the total population of the
planet
Attention is a commodity
So what has changed?
PUBLIC Relations
Offline vs Online
Δ How news breaks & spreadsΔ Media ID
Δ Amount of info Δ How info is consumed
Social Media PR = Conversation
PR Message Media Public
Dedicated function / portfolio
Influence / Shape
Having complete control means that you become less in touch
with your publics
If implemented correctly it becomes an ongoing function
Social Media PR POA
Identify
Listen
Content
Community Management
Media Relations
Tracking
SM PR Cycle
Anyone can publish
Someone somewhere has something to say about your
brand / product / service
1. Identify key communities:
- People- Blogs
- Social Networks- Multimedia sites
- Social bookmarking
Markets are conversations
2. Listen
Someone like me – find fans
Quality
3. Content
Many media formsBe remarkableSubtle branding
BalanceRSS
Good content travels – help it
Find the Fans
4. Community Management
ActiveTransparent
Customer serviceROI
5. Media Relations
Make story creation easySMPR
SM ‘Room’
Social Media Press Release - Snippets- Link rich- Photos / video / audio- Contact people- Story- Sharing- Links to other SM initiatives- Auto-update – RSS- Downloads- Offer context = brave PR
Social Media ‘Room’
Monitor
5. SM Tracking
Mentions + Intelligence + Response
- Leads to Step #1 Identify
Identify
Listen
Content
Community Management
Media Relations
Tracking
SM PR Cycle
Effective Social Media PR adds value, for the brand and
the customer
If product development is great then the conversation
will follow
*
If your product is ‘un-cool’ then add value through
content.
Content is King.
*
- All about people- WOM
- Find your brand fans
- Learn about Social Media
- Create a social media PR plan
- long-term- content plan - UGC
Content dictates channels – develop a Social Map
Move it!
"The greatest problem in communication is the illusion
that it has been accomplished.”
- George Bernard Shaw
Melissa Attree
Social Media Consultant, Blogger, Brand Strategist
My Blog: www.melissaattree.co.za
Twitter: melattree
Skype: melattree
Delicious: MelissaAttree
Facebook: Melissa Attree
Google: [email protected]
E-mail: [email protected] OR [email protected]
Cell: 083 556 4805
