Social Media Predictions for 2014

Top Social Networks in Romania, in 2013

6.6 mil. users 4 mil. active users

27.501 pages 16.638 active pages

1.766.859 posts/month

74.140 users 14199 active users

1.011.325 tweets/month

704.617 users 74.553 active users

104.570 videos

64.510 users 45.441 active users

412.990 photos

1.992 active users 1.174 groups 7.102 posts

Top 10 Social Media Predictions for 2014

Based on 2013 moments

Brands started to use real time content.

Oreo Tweet - during the Super Bowl.

Coca-Cola used hashtags in TV commercials.

Lidl used the “Social Grill” app to broadcast live on

Facebook.

Moment

Similar to how brands pay for product placement, they will start

using extremely timely, live and relevant content, more and more.

Oreo Tweet - during the Super Bowl.

Coca-Cola used hashtags in TV commercials.

Lidl used the “Social Grill” app to broadcast live on

Facebook

Prediction

More image-based content.

Moment

Facebook advertisers will learn from television commercials.

The most popular ads will be humorous or contain a narrative that serves as entertainment.

Prediction

Instagram introduced Ads and the brands started to experiment.

Moment

Prediction

Instagram will improve the ads system.

By doing that, more brands will value this opportunity.

In 2013, Facebook attempted to acquire the app Snapchat.

Moment

Snapchat and Pinterest will continue to be courted (and possibly

purchased) by bigger networks like Google+, Facebook, LinkedIn.

Prediction

Moment

Vine premiered - last January the video network premiered and it already has over 40 million registered users.

The 6-seconds videos will take off…

Prediction

Facebook Launched Hashtags.

Hashtags have become a simple way to draw more eyes to the content.

Moment

Brands will use hashtags more - in print, television, and radio.

Prediction

Twitter Went Public

Moment

Twitter will have to develop a comprehensive analytics model in order to make shareholders happy.

Also, other networks will try to find better ways to monetize

Prediction

Twitter will have to develop a comprehensive analytics model in order to make shareholders happy.

Also, other networks will try to find better ways to monetize their

success.

LinkedIn Today Became LinkedIn Pulse

Moment

LinkedIn will need to follow Facebook’s example of creating a feed that favors quality content.

Prediction

Twitter Cards Were Revealed

Twitter Cards are the first step in Twitter’s shift to a more visual and interactive news feed.

Moment

Posting a picture, video, or sign-up form to Twitter will become much more accessible and common among the average user.

Prediction

Moment

Pinterest launched several important updates: places, analytics, rich pins.

Data will prove that Pinterest has stronger ROI than most networks of its size. You’ll see a lot more brands establishing and

expanding their Pinterest presence in 2014.

Prediction

These are some of the trends to watch and take in consideration, when deciding on your Social Media Marketing

“recipe” for 2014.

THANK YOU.