Date post: | 16-May-2015 |
Category: |
Technology |
Upload: | theresaayers |
View: | 515 times |
Download: | 0 times |
Social Media and BusinessGet Connected Today
Get Smart Web Consulting
www.gswconsultinggroup.com
•Connect: Bring your sphere & contacts together•Engage: Start a conversation, talk to not at your networks Find out what matters to them & share your interests.•Convert: Turn contacts into relationships, relationships into evangelist networks, & networks into clients
Community Coming together is the Beginning
Keeping together is Progress
Working together is SUCCESS
~Henry Ford
Internet Usage• 80% of Americans are online
• 15% of households don’t have a computer
• Average of 17 hours per week online
• 31 Billion Google searches a month
• 65% of Internet Users buy onlineSource: Digitalcenter.org 15 year case study
Social Media Usage• Facebook over 400 Million Users
• Youtube over 100 Million Users
• LinkedIn over 36 Million Users
• Twitter 10 Million Visitors
• Blogs 346 Million Readers
Facebook• Over 400 Million Users
• Fastest Growing Demographic 51+ yrs and older
• 15 Million users update at least once a day
• 2.5 Million users become fans of pgs each day
• Average user has 120 Friends on the site
Youtube• Over 100 Million Users
• 14.8 Billion videos viewed in January 2009
• 147 Million people watched 101 videos each
• Average time on site 23 minutes
• Users are 18-55 evenly distributed male/female
LinkedIn• Over 36 Million Users
• A new member joins approx. every second
• Average age 41
• Average Household income $110,000
• 64% Male
Twitter• Over 10 Million Users
• 1,382% growth in last year
• Over 1 Billion tweets to date
• 5 – 10 Thousands new accounts a day (Est 08)
• 53% Female
Blogging• 346 Million Readers
• Lower cost than traditional marketing
• Increased Search Engine Ranking
• Uniformity of message
• Education & Engagement
What Do Consumers Think?
• 60% of American citizens use Social Media.
•Of those 93% indicated business should have a Social Media presence
•85% indicated businesses should interact via Social Networks with their customers.
Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
Businesses Should Use Social To
• Solve Problems – 43%
•Obtain user feedback on product/services 41%
•Enable consumers to interact with the company brand – 37%
•Market to consumers – 25%
Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
What Do Businesses Think?• 52% “Companies that fail to embrace social media technologies for business purposes will be left behind ”
•78% “As we enter a possible economic downturn we need to focus on new ways of communicating with customers which add real value.”
•77% “If they did not initiate a Social Media Program Social Media would enter the company by stealth”
Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
Companies Using Social Media Reported
• Improved Feedback 78%
•Improved Customer Satisfaction 66%
•Improved Customer support 71%
•Increased Sales 40%
•Improved public perception of company 75%
Source: 2008 Cone Business in Social Media (SEO Wizadry.ca)
.
Brand Exposure The world has the habit of making room for the man
whose actions show that he knows where he is going
~Napoleon Hill
The Big Four What are They Good For• Facebook & MySpace
•Personal & Business
•MySpace•Arts & Entertainment
•LinkedIn•Business
•Twitter•Information & Conversation
Facebook for Business
• Any Business
•Personal & Business separation
•Fan Pages & Groups
•Simple Content Syndication
•Targeted Demographics and Analytics
MySpace for Business• Visually appealing Businesses
•Photography•Handmade products•Entertainment •Family
•One Platform (No Separation)
•SEO
•Targeted Demographics
LinkedIn for Business
• Any Business
•Business Focus (Not as personal)
•Business Groups
•Business targeting and Research
•Database Strengthening
Twitter for Business
• Any Business
•Discovery Engine (Mini Google)
•Relationship Building
•Content Syndication
•Brand Exposure
Content Syndication
Spreading the Message
•Blog Post•Article Site •Social Networks--•E-Newsletter•Flyer
•250 – 500 Words•Shorter version •Facebook Share•LinkedIn Discussion•Twitter Update•Teaser•Bullet Points
Industry or Company Information
Consistent Communication
• Blog posting regularly – 3 to 5 times a week
•Social Networking•LinkedIn – 2 to 3 times a week•Facebook – 3 to 5 times a week•Twitter – Daily
•E-marketing – Once / twice a month
•In person – Varies
Choosing an E-marketing Provider
•Deliverability
•Ease of Use•Import/Export•List Management
•Flexibility•HTML/Text•Web based•Social Media
•Pricing•Monthly Fee on number of emails
•Reliability•History•Referrals
•Tracking•Thorough•Varied
E-marketing Strategies•Subject Line
•Key
•Content•Sell Less•Interesting•Relevant
•Media Integration•Pictures•Video•Social Media
•Build Awareness•Blog / Social Networks•Email Signature
•Value•Tips/Discounts•Strategic Partners
•Call to Action•Share•Feedback•Buy
Tracking ROI • Website & blog Analytics
•Social Networking•Facebook Analytics•Twitter Link Tracking•LinkedIn Interaction
•E-marketing Analytics
•In person
Bringing it Offline
• Events
•Skype
•Meetup / Tweetup
•Local Networks
•Coffee
•Where are they at
•Safe Communication
•Networking Opportunities
•Innovative & Growing
•The one on one
.
Long Term Relationships
Communication
The Human Connection
Is the Key to Personal and Career SUCCESS
~Paul J Meyer
Get Smart Web ConsultingThe Get Smart Web People
We Help You Build a Web Presence
That Reaches People
www.gswconsultinggroup.com