+ All Categories
Home > Real Estate > Social media presentation

Social media presentation

Date post: 10-May-2015
Category:
Upload: coy-davidson
View: 1,470 times
Download: 0 times
Share this document with a friend
Popular Tags:
30
SOCIAL MEDIA SERIES Coy Davidson Colliers International April 30, 2010
Transcript
Page 1: Social media presentation

SOCIAL MEDIA SERIES

Coy DavidsonColliers InternationalApril 30, 2010

Page 2: Social media presentation

SOCIAL MEDIA CRESocial Networking for the Commercial Real Estate Professional

Page 3: Social media presentation

Social Media Marketing Goals

• Personal Branding• Client Retention and Management• Lead Generation & Business Development• Customer Service • Differentiate yourself from the competition

Social Media CRE

Page 4: Social media presentation

What is a Brand?

Social Media CRE

Your Brand is what your customer says it is

Your Personal Brand is what your customer says it is

..... the conversation is happening, with or without you

..... people are talking about you, some good, some bad, some indifferent

…. but if they don’t know who you are…. they are not talking about you at all!

Page 5: Social media presentation

Social Media CRE

14% 76%

Trust a word of mouth recommendation

Trust traditional advertising

Page 6: Social media presentation

Today, the speed of word of mouth

Social Media CRE

is only limited by how fast people can type

Page 7: Social media presentation

Social Media Toolbox

Social Media CRE

Page 9: Social media presentation

Social Media CRE

Page 12: Social media presentation

Social Media CRE

Page 13: Social media presentation

Social Media CRE

Page 14: Social media presentation

Social Media CRE

Page 15: Social media presentation

Social Media CRE

Page 16: Social media presentation

Social Media CRE

Page 17: Social media presentation

Hub and Spoke Model

Blog

Linkedin

Twitter

Digg

slideshare

YouTube

Facebook

Social Media CRE

Page 18: Social media presentation

Content Marketing

• It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent

• The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

• The first rule of content marketing is to understand that your customers only care about themselves.

• If we aren't communicating valuable, compelling information to our customers on a consistent basis, how can they ever see us as industry experts?

• If the majority of our content is focused on our products and services, how are we solving the everyday pain points of our customers?

Social Media CRE

Communicate with clients and prospects without selling

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Page 19: Social media presentation

Content Marketing

Social Media CRE

Page 20: Social media presentation

Social Media CRE

Social Media is not the Cash Register

Page 21: Social media presentation

Social Media CRE

Social Media is not the Cash Register

• CRE decisions take a long time and are often made by committee and logic rather than individuals and impulse

• What’s been proven to work in B2B is for marketers to reach out to prospects with smart, engaging, educational content that leads to trust. The trust leads to a more personal relationship and hopefully new business

• You don’t sell stuff on Social Media sites. You gave people access to you and your expertise, and pay attention to when the time might be right to talk business

• That’s the principle here, Social media isn’t the cash register. It’s communication tools that help form the foundation for healthy business relationships that eventually lead to a sale or new assignment

Page 22: Social media presentation

Social Media CRE

People do not go to Social Media Sites to look for real estate on-line

They go here

… and maybe your company website

Page 23: Social media presentation

Social Media CRE

Connect with people on-line

Initiate and develop the business / personal

relationship

Get the meeting (formal or informal)

Move them into your sales funnel and start your normal sales process

Page 24: Social media presentation

New Assignment

Prospect

Repeat Client

Referral

Advertising Marketing Prospecting Referrals Social

Sales Call

Page 25: Social media presentation

Not Everyone is a Prospect

Social Media CRE

At the end of the day what you after with Social Media is not only new clients

But to also build and expand a network of connections who willingly market your personal brand for you! Word of Mouth Marketing

Page 26: Social media presentation

Social Media CRE

Develop an Army of Brand Evangelist

Page 27: Social media presentation

Social Media CRE

… and they will promote and recommend you

Page 28: Social media presentation

Social Media CRE

Don’t get discouraged, it will start slow

Be patient and consistent and the momentum will build

Page 29: Social media presentation

Social Media CRE

Summary

• It is not a stand-alone strategy, it should compliment what you are already doing• You will get out of it what you put into it, Get out There!• Focus on the relationships not the transactions• Be Likeable• Give-Give-Give-Get: Give first and people will reciprocate• Social Media Marketing is a marathon not a sprint, be patient the success won’t

come overnight.• Leverage social networking into traditional networking• Be a connector• Don’t sell and advertise, initiate and nurture business relationships• And finally have fun with it and make some friends

Social Networking is networking just like you have always done it, only it is on-line and you are leveraging the awesome reach and speed of the internet.

Page 30: Social media presentation

Social Media CRE

Coy DavidsonSenior Vice PresidentCOLLIERS INTERNATIONALHouston Office

Direct: [email protected]

Blog: www.coydavidson.com

Facebook: www.facebook.com/TenantAdvisor

Twitter: twitter.com/CoyDavidsonCRE

Linkedin: www.linkedin.com/in/coydavidson


Recommended