Social Media Technology

Miranda BassageChristelle Bataille

Lisa FriedTaylor Tremblay

Can you guess?Every ___ seconds,

someone new joins LinkedIn.

The fastest growing demographic on

Twitter is the ____ year age bracket.

__% of marketers use social media for business

YouTube reaches more U.S. adults in the ___ year age

bracket than any cable network

More than __% of Facebook users log into their account

every day.

Positives/Negatives of SM

How can retailers use social media in a way that will benefit their business?

How can retailers use social media in a way that will negatively affect their business?

Facebook

Facebook Insights

IKEA’s Facebook Showroom

Mello Yello Rebrand

Tips for Facebook

• Use FB Insights to determine what is/isn’t working.

• Post frequently, but don’t be annoying.• Have a dialogue.• Make your content “shareable.”• Stay on topic.• Try out sponsored stories.

YouTube

Tipp-Ex: Hunter & Bear’s 2012 Birthday Party

Don’t End the Party

Tips for YouTube

• Start with great content.• Don’t expect to go viral.• Leverage other social media platforms through

YouTube.• Review YouTube Insights.• Enter tags carefully, use low competition

words.

Twitter

Promoted Tweets

Luvs #LullabyLift

Twitter FailsBack in 2011 during the

protests in Egypt, Kenneth Cole decided to make light of the situation by posting this

insensitive tweet.

During the Aurora shooting, Celeb Boutique tweeted this because they saw “Aurora”

trending. While it was a genuine mistake, it does not

take much effort to check why a hashtag is trending.

Tips for Twitter

• Create your own voice.• Post “shareable” content.• #Don’t #go #overboard #with #the #hashtags.• Engage your audience.• Drive users to your website or store.

Instagram

Promoted Photos

Tiffany’s Love in Pictures

Tips for Instagram

• Balance fun images with images from your business.

• Follow your followers back.• Utilize photo contests with a specified

hashtag.• Don’t forget about the video feature – but

don’t go overboard!

Pinterest

Buick’s Dashboard to Design Contest

Tips for Pinterest

• Add a “pin it” button to your website photos.• Focus on quality not quantity.• Remember that content is searchable – use

keywords or hashtags.• Only post high quality photos.• Know when your target is pinning.

LinkedIn

Callaway’s Hit the Links

Tips for LinkedIn

• Keep it professional.• Make connections. • Post job openings.• Join relevant groups.• Post information such as products/services.

Top Things You Need To Know

1. Social media is social.2. All social media is not the same.3. Pick your channels.4. Vary your posts.5. Don’t be afraid to let go.6. Double and triple check before posting!

Brainstorming ProjectAssume that you’re working as a social media marketer for one of these brands. Who’s your target market and how are you going to reach them? Which social media channels will you use and what will you post to foster engagement?

• Urban Outfitters• Nordstrom• Banana Republic• Walmart

Works Cited

• https://www.youtube.com/watch?v=0TYy_3786bo• https://www.youtube.com/watch?v=0TYy_3786bo• https://www.youtube.com/watch?v=haTHa_M9pJY • http://www.buzzfeed.com/ariellecalderon/19-companies-that-made-huge-social-media-fails • http://nitrogr.am/blog/most-innovative-instagram-contests-2013/• http://mashable.com/2013/03/28/buick-pinterest-car-concept/ • http://www.adweek.com/news/technology/pinterest-readies-its-big-ad-business-roll-out-156

485

• http://mashable.com/2013/10/14/creative-marketing-linkedin/• http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-yo

ur-strategy