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Social Media UpdateJanuary, 2011

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Focus on 4 mediums:

• Facebook

• Linked In

• You Tube

• Wikipedia

Social Media Strategy

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• The Social Media Team has established “Pages” and “Groups” for both ARDEX and W.W. Henry.

• “Pages” are used to promote the company. We keep this updated with the latest company news, photos and promotional information. Our latest postings highlight our community service initiatives including Habitat for Humanity and Adopt-A-Highway.

• “Groups” are established as a place for discussion and interaction. We have posted Case Studies on our group page to allow interested parties the opportunity to discuss tricky installations, get advice or just communicate with each other.

ARDEX Americas Facebook Initiative

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ARDEX Americas Facebook Page

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ARDEX Americas Facebook Group

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W.W. Henry Facebook Page

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•Drive traffic to our Facebook pages by:

• Internal email message to employees

• Direct mail announcement piece to customers

• Link on websites

Facebook – Future Plans

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ARDEX Americas Linked In groupcurrently has 255 members.

Linked In allows us to:• Post job openings• Start discussions• Share “Case Studies” of various

innovative and challenging installations to promote our products.

• Share latest company news, press releases, etc.

Linked In

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Linked In Screenshot

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ARDEX Americas has established a “channel” on You Tube.

• This affords us a place to share promotional videos and press releases as well as “how-to” instructional videos to be shared with industry professionals as well as the residential do-it-yourselfer.

You Tube

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You Tube Screenshot

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• Wikipedia ( /ˌwɪkɪˈpiːdi.ə/ or /ˌwɪkiˈpiːdi.ə/ WIK-i-PEE-dee-ə) is a free,[3] web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 17 million articles (over 3.4 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site.

• ARDEX Americas has authored the entries on Wikipedia for “Self Leveling Concrete”, “Epoxy Moisture Control System” and “Self Drying Concrete”.

• In addition, we were able to add an external link to the entry for “Concrete Moisture Meter” referencing Bruce Newbrough’s article on Moisture Testing in Concrete.

Wikipedia

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Wikipedia Self Leveling Concrete Entry

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Epoxy Moisture Control System Entry

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Self Drying Concrete Technology Entry

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Wikipedia Concrete Moisture Meter Link

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•Participation in blogs• We regularly monitor a number of blogs

for the opportunity to provide expert advice on the use of ARDEX products. Below is an example of a posting on www.flooringinstaller.com.

Blogs

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• We have also taken the opportunity to post Case Studies on www.flooringinstaller.com in order to generate interest and start meaningful conversations with industry professionals.

Blogs

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• We are currently working on two iPhone applications – one for ARDEX and one for W.W. Henry:

• The ARDEX app will feature a “Product Calculator” where job specifications (i.e. square footage, depth, etc.) can be plugged in and material totals will be generated as well as an option to “have my local ARDEX Sales Representative contact me”.

• The W.W. Henry app will feature a “Recommended Application Guide”. Users will be able to input details of proposed installation and the app will generate product recommendations.

iPhone Applications

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•Ben Mack, Director of Marketing

•Russ Gaetano, Marketing Communications Manager

•Sharon Prince, Executive Assistant

•Tivona Schneider, Technical Writer

•Julie Walsh, Executive Assistant

•Stephan Liozu, President & CEO

ARDEX Americas Social Media Team