Unleash the Power of Social

Media

Expectations?

• Better utilization• Business utilization• Add value to alumni• Image building• Recruitment of students and employees• Best practices of SM• Promotion of education in rural areas• Tools to add value and craft strategy• Sales enhancement and lead generation• Cost effective marketing or shoe-string budget• Linking with donors and philanthropists• Recruiting volunteers

• Pringit.com 9900

Big Question!!

Are you Googleable?

Social Media will make you

googleable in a few hours!

What is Social

Media?

Internet based tools and applications to:-

1. share information2. create relationships

Why Social Media?Old paradigm of information sharing has changed.

In old days, companies were in controlling position which info to share and which not.

Now it is in the hands of users.

Old Way New Way

Company reports UGC*Press release BlogsWebsite Social Media

*User generated contents

The Tsunami of Social Media

Fact Sheet of Tsunami

Social Media usage is # 1 activity on the web and has left behind

porn

Top 10 global sites1. Google2. Facebook3. Youtube4. Yahoo5. Live.com (search engine of Microsoft)6. Wikipedia7. Blogger.com8. Baidu.com (search engine for music)9. msn.com10. Qq.com (facebook version of Chinese)

Top 10 sites (Pakistan)1. Google2. Facebook3. Yahoo4. Youtube5. Live.com (search engine of Microsoft)6. Blogger.com7. Wikipedia8. msn.com9. Twitter10.Wordpress20. LinkedIn

Fact Sheet of Tsunami• 1 out of 8 couples marry in USA via social media.• Radio took 38 years to reach 50 million users.• TV took 13 years• Internet took 4 years• Facebook took 9 months to reach 100 million

Fact Sheet of Tsunami

1. China 1.33 billion2. India 1.15 billion

3. facebook 800 million*4. USA 307.21 million5. YouTube 300.00 million6. Indonesia 240.27 million7. Brazil190.01 million8. Pakistan 174.75 million

*6 million daily growth

Fact Sheet of Tsunami

• 80% companies are using LinkedIn as their primary tool to find new employees

• 80% Twitter usage is on mobile device.• In 2005, three employees of Paypal created YouTube. In

2006, Google bought it for $1.65 billion

• Follow ashrafchaudhry

Fact Sheet of Tsunami

• 100,000, 000 videos are watched daily on YouTube.• 300,000,000 blogs are working• 54% bloggers post content & tweet daily• 34% of bloggers post opinion about brands/products

What do you want?

Worst hit by Tsunami

Sons of Maxwell vs United Airlines

• 7,672,731 views (by 10th Feb 2010)• 11,403,152 views (14th Jan 2012)• 4 days after release of song, United’s share price dropped

by 10%, costing shareholders $180 million

Alive because of Social Media211,432 fans

What are people talking about your brand?PTCL @Facebook

The Craft of Selling “YOURSELF”

How to Use Social

Media?

1. Becoming part of Social Media

2. Building online community

3. Engaging online community

4. Motivating online community to take action

1. Becoming part of Social Media

• Facebook• Linkedin• Twitter• YouTube• Google +• Blogging

Comparative TraitsLinkedIn Corporate officeFacebook Office canteenTwitter Chowk/BazaarBlog Forum

Facebook• More than 50% of our active users log on to Facebook in any

given day • Average user has 130 friends • Average user is connected to 80 community pages, groups and

events• On average, more than 250 million photos are uploaded per day• More than 75% of users are outside of the United States• More than 350 million active users currently access Facebook

through their mobile devices

Facebook Pakistan• Fastest growing social media channel in Pakistan• 5,888,580 in January 2012• 1,546,000 in Feb 2010• Almost 400% in two years• Urban-centered• SEC, Middle & Upper Middle Class• 70% males, 30% females• Daily growth around 6000• Facebook users are opinion leaders/thought leaders in their

families/groups

Age Profiles• Below 18• Between 18—28• Between 28—40• Above 40

Facebook Applications for Business

• Pages• Groups• Events

Pages• Multiple administrators• By default, they are included in public search results• Pages are listed in categories like music, brand etc• Pages have fans and require no prior approval• Updates are in the newsfeed of fans• Every admin can appoint/delete any other person as

admin

How to set up page?

http://www.facebook.com/pages/create.php

How to admin?• Complete profile of the product/brand• Intervene for profanity• More than 5 updates in 24 hours is spamming• Put reasonable interval in the updates• Never delete the criticism• Engage fans in discussions and activities• Use fan page for informing and educating people• Use pages to have opinion of people on any issue

through polls

How to update pages even when you are busy or

sleeping?

•Hootsuite.com•Bufferapp.com

How you can enable someone update your page without giving him/her admin rights?

How to promote pages?

• Direct invitation• Indirect invitation• Tagging• Prizes/activities• Advertising on facebook

How to advertise on facebook?

Budget/bidSelecting target marketPrecise selection of target marketMonitoring

How to create event?

How to promote event?

Linkedin

• 80,230,934 members• Corporate class• 28% females, 68% males• Opinion leaders/thought leaders

LinkedIn for Individuals • Best place for job-hunting• Best place for intellectually stimulated discussions• Best place for networking with corporate class• Recommendations and endorsements• Corporate class

LinkedIn for Companies • Best place for recruiting people• Corporate branding• Campaigns• Sales leads• You help customers reaching you• Drive traffic to your website• Polls

Building LinkedIn Accounts

• Invite people but don’t annoy• Search Outlook/Email Accounts to invite• Participate in group discussions• Be an open networker

LinkedIn Applications• Polls• Slideshare• Recommendations• Who viewed my profile• Reading list• Industry updates• Events• Blog integration• Twitter integration

Twitter• Micro-blogging• 500,000 twitter users in Pakistan• You tweet/update with 140 characters• You follow/follow back• How to mass unfollow those who don’t follow you?

Manageflitter.com• Hashtag (#)

Why Twitter?• Update people while you are on the go• Real time search• Drive traffic to your website• Market product with #hashtag

How to Build Followers?

• Search your email accounts to invite your friends on twitter.

• Complete your profile• Follow people• Follow back people• Put the Twitter link at facebook, LinkedIn and

website/blogs

Social Media Integration

• Twitter & Linkedin• Twitter & facebook• Twitter & blog• Blog & facebook• How to tweet at multiple social media from one

place?• How to shorten URL?• How to track the hits?

Blogging

Benefits of Blog1. It increases your google search2. It’s easy to maintain & update3. It’s interactive……people give feedback4. Low cost5. Makes you expert6. Can be integrated with Social Media channels

Let’s construct a blog?

• Free sites• Self-hosted domains

Publish your first blog

How to drive traffic to blog?

• Referrals• Organic searches

2. Building online community

• Be clear about your target market• Establish goals

Brand awarenessCorporate communicationPromotionSales

Building Online Community

• Start from your own circle• Create buzz• Create referral tools• Create snowball effect• Attracting people offline

How to reach 100,000 people in seconds @ zero cost?

3. Engaging Online Community

How to engage?

Online chattingFree adviceSMS engagementDiscussion boardUse of VideosBringing online to offline

4. Making online community to ACT

What actions you desire from online community?

Developing Social Media Policy

“A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world”.

Brainstorming

Guidelines for Social Media Policy

Obama

Obama won Presidential election by:-

200 electoral votes8.5 million popular votes

Obama’s Social Media

Emails13 million people on email list

Social network20 million friends on 13 social networks.7.6 million on FB alone

Website8.5 million monthly visitors

Obama

Youtube2000 official videosWatched by more than 80 million times135,000 subscribers442,000 user-generated videos

Mobile3 million people signed for SMS programs5 to 20 messages per month

Where to start?