THE NUMBERS

52% of Europeans use the internet1.7 billion users worldwideThe internet usage grew 380% in last 10

years80% or 1 in 3 searches are local

How do you Start

Blogging FreeGoogle loves them!Quick and easy to start.

http://www.brandsoftheworld.com/download/brand/171273.html

Join Local Groups within them.

Facebook

E Cadamy

Twitter

Linked –in

Great Examples

Facebook – gets people to join their page at student fairs

Offer a great prize drawTheir CRM

Examples

Kogi Barbeque in Los Angeles Small business with a couple of Taco TrucksTweet where they will be4500 followers T Shirt design competition ran on lineReached cult status

Examples

Duke of York and Independent Cinema in U.KUse Facebook Page to show clipsTwitter to direct people to tweetsAll local audiences Special OffersHired a full time person

Examples

Wiggley Wormers Put up gardening tips on twitterDo a monthly Podcast for followers

Examples

Coffee Groundz Talks to followers about coffeeIt has doubled its clientele with this one

technique

Rules Of Engagement

You must be a person on lineGood Profile, interesting Friendly pictureDon't sell, help people with problemsGive hints and tipsIntegrate your on-line and off-line

Some Ideas you can do today

Create a voucher for your community on-lineGive away money to a charity for a week Give a prize to your 1000 followerGet your clients to design your store windowGet them to choose a range of productsCreate an on-line competition

Be an Expert

E Books

Give them away

Can be automated

Suit any business

Neighbourhood Marketing

Marketing to people within a 10km RadiusKey ObjectivesReward Customer Loyalty Increase awarenessGet new customers

Reward Customers

Collect data Get Birthday datesGet customers to help you choose servicesOrganise Customer eventsE.g. Dental clinic ran series of workshops on

dental healthcare for moms and tots once a month

Increase Customer Satisfaction

Ask for customer testimonials Testimonial wall with testimonial of the

monthSmall booklet e.g fashion tips Do you know who your customers are?New or repeat?Spend?

Create Awareness

Have a simple flyer with all your services Write effective sales letters Do a street by street discount campaign Do theme days Local advertising with a voucherWear a logoDo a joint promotion

2 Great Examples

Networking

Chamber of commerceBNI or VentureSpeed-networks Enterprise Boards Look on lineStart one up

www.helentonetti.com

I work with clients on a retainer to manage their local internet marketing plan

Build links, add all the social media, blog etcProvide a monthly report on all activity