Social Media TrainingJanuary 27,

2012

- 89% have a presence on Facebook

- Over 80% rate their social

network presence as valuable

- The number of nonprofits generating donations online has risen to 46% in 2011

“I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.”

TEST TEST TEST“The Internet is becoming the

town square for the global village of

tomorrow.”

Bill Gates

• Just one tool

• Engage target publics

• Integrated strategies

• Increase web presence

What types of social media exist?

Brain Solis

Types of Social Media

Like it.

Tweet. Tweet.

Your Online Resume.

Circle it. Hangout.

Watch this.

Pin this.

Check in.

Say cheese.

Say cheese.

Scan It

Mobile

How to use social media?

Listen

Plan

Participate

Evaluate

Step 1: Listen

• People are talking• Immerse yourself• Analyze the publics• Review

Monitoring

• Google Alerts

• Google Analytics

• Social Mention

• Sprinklr

Twilert

Step 2: Plan

• Target audience• Goals and objectives• Select appropriate platforms • Develop a strategy and timeline

Step 3: Participate

• Engage• Empower brand ambassadors• Be transparent • Provide content • Be creative• Respond

Step 4: Evaluate

• Review analytics • Prioritize feedback• Re-evaluate your strategy • Quality not quantity• Keep listening!

Importance of Listening…

Social Media Snapshots

Rouge tweet.

Response.

Impact.

Joke tweet.

Real response.

A Few Tips

• Have an editorial calendar to fall back on to make managing it seem more… manageable

A Few Tips

• Measure results – think ROE not ROI

A Few Tips

• Keep marketing messages to a minimum

A Few Tips

• Always play on the offense

A Few Tips

• It is more than just a marketing team effort