of 72
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Fluid
Studio,
2010
fluid educational series
8/9/2019 Social Media Principles and Applications
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Fluid
Studio,
2010
presentation presented by
8/9/2019 Social Media Principles and Applications
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Fluid
Studio,
2010
text dyejo to 50500
john dye
801.631.4736
@-.www.-.
w @
f ://.m
contact Me
8/9/2019 Social Media Principles and Applications
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2009 Fluid Studio
TEXT CASEPHILIP TO 50500
PHILIP CASE
801.362.9991
twitter @casephilip
Free service provided byhttp://contxts.com
CONTACT ME
8/9/2019 Social Media Principles and Applications
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Fluid
Studio,
2010
previous presentations
8/9/2019 Social Media Principles and Applications
6/72
Fluid
Studio,
2010
how many have heard of facebook?
twitter? linkedin? youtube?
8/9/2019 Social Media Principles and Applications
7/72
Fluid
Studio,
2010
how many are on facebook?
twitter? linkedin? youtube?
8/9/2019 Social Media Principles and Applications
8/72
Fluid
Studio,
2010
there is no silver bullet
8/9/2019 Social Media Principles and Applications
9/72
Fluid
Studio,
2010
social Media is just one tool in the toolbox
8/9/2019 Social Media Principles and Applications
10/72
Fluid
Studio,
2010
We all have a circle of influence.people are influenced by those they trust
8/9/2019 Social Media Principles and Applications
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Fluid
Studio,
2010
WHAT YOU CAN DO
SOMETHING ABOUT.
WHAT YOU CARE ABOUT.
CIRCLE OF CONCERN
CIRCLE OF INFLUENCE
8/9/2019 Social Media Principles and Applications
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Fluid
Studio,
2010
WHAT YOU CAN DO
SOMETHING ABOUT.
WHAT YOU CARE ABOUT.
CIRCLE OF CONCERN
CIRCLE OF INFLUENCE
viral Marketing
8/9/2019 Social Media Principles and Applications
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Fluid
Studio,
2010
viral Marketing
+ =
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
people do not Want to be sold to.they Want to interact and be heard
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
ENGAGE
RESPOND
LISTEN
8/9/2019 Social Media Principles and Applications
16/72
FluidStudio,
2010
you cannot control the conversation,but you can participate in it
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
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FluidStudio,
2010
although social Media is one-to-Many broadcastMarketing, at the end of the day real results Will occur
When one-to-one relationships are forMed
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
4 ps
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
product4 ps
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
product, price4 ps
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FluidStudio,
2010
product, price,place4 ps
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FluidStudio,
2010
product, priceplace, proMotion4 ps
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
3 rs
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FluidStudio,
2010
relevant3 rs
8/9/2019 Social Media Principles and Applications
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Flui
dStudio,
2010
relevant, real3 rs
8/9/2019 Social Media Principles and Applications
27/72
Flui
dStudio,
2010
relevant, real, responsive3 rs
8/9/2019 Social Media Principles and Applications
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Flui
dStudio,
2010
relevant, real, responsive,relationship4 rs
8/9/2019 Social Media Principles and Applications
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Flui
dStudio,
2010
side-by-side coMparison
8/9/2019 Social Media Principles and Applications
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Flui
dStudio,
2010
soMe realities to consider . . .
using social Media is like riding a bullgetting on is the easy part.
i q m m w,
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Flui
dStudio,
2010
soMe realities to consider . . .
there are no prereQuisitesjust a desire to try
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
soMe realities to consider . . .
you need a strategy
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
soMe realities to consider . . .
you need a strategy
c m m w m
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
soMe realities to consider . . .
you need a strategy
t "" m m
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
soMe realities to consider . . .
knoW Where your leads are coMing froM
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
soMe realities to consider . . .
70-20-10 rule
(70%=/, 20%= ,10%=w )
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
key Questions . . .
hoW Much tiMe should i be spending on this?
hoW do i knoW that it's Working?
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
advertise
8/9/2019 Social Media Principles and Applications
39/72
FluidStudio,
2010
Make inforMation availableelectronically
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
create group/fan pages
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
bloW up your fan base!
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
Why do you Want More fans?
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
Why do you Want More fans?
the future is in earned Media, not paid.
Facebook and other social networks are
primary platforms for earned media.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
Why do you Want More fans?
large coMpanies With Well-knoWn brands Will
have associates set up pages and those pages can
often groW to Millions of users organically and
Without Much effort.
sMall to MediuM-sized businesses often cannot
just set up a page and let the people do the rest.
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Flu
idStudio,
2010
Why do you Want More fans?
sMaller and lesser-knoWn brands need to invest
heavily in brand developMent and leverage the
various social Media channels available to theM
to interact directly With their folloWers, fans,
and custoMers.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
Why do you Want More fans?
the Measure of success should not be Whether
your page boasts 30 or 30,000 fans, but Whether
you have successfully attracted a large nuMber
of targeted fans.
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Flu
idStudio,
2010
tips to add MoreQuality fans and folloWers
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
tips
use current fans to drive invitationsto your facebook page
1.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
tips
use current fans to drive invitationsto your facebook page
1.
Facebook currently has no limitation on the
number of fans that users can invite to a public
prole. This makes invitations one of the most
important components of generating fans.
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Flu
idStudio,
2010
tips
use current fans to drive invitationsto your facebook page
1.
Contests are probably the single best tool for
driving more users to your Facebook page if
you encourage fans to invite their friends.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
tips
use current fans to drive invitationsto your facebook page
1.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
tips
create contests often2.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
tips
create contests often2.Think of new and unique giveaways for those
that push new fans your way
(and reward them often).
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
tips
create contests often2.Most of the time, it is better to give away more
things more frequently than a large grand prize
every so often.
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Flu
idStudio,
2010
tips
create contests often2.Examples of potential contests:
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
tips
create contests often2.Examples of potential contests:
Ticket giveaways (movies, concerts, etc.) Restaurant gift certicates
Etc.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
use a "Widget" toproMote your business
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
Widgets
Widgets are like portable Websites that operateWith the saMe functionality as the host site but canbe eMbedded into a blog, Webpage, or other internetproperty.
this is an optiMal tool for lead generation that canattract clients froM diverse deMographics.
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Flu
idStudio,
2010
2009 Fluid Studio
What does a Widget look likeand hoW does it function?
big brothers big sisters of utah
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
What does a Widget look likeand hoW does it function?
united Way
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
What does a Widget look likeand hoW does it function?
national Multiple sclerosis society
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
What does a Widget look likeand hoW does it function?
rhodes rolls
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
What does a Widget look likeand hoW does it function?
Widgets are viral!
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
e-Mail Marketing
a m m, -m m m m.
l m w-,
z m. u , w m - m.
8/9/2019 Social Media Principles and Applications
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Flu
idStudio,
2010
e-Mail Marketing
a: t w- .
im: t mm.
d: t m m /.
a: t m
(, w, .)
When Marketing using e-Mail, use the aida strategy.
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FluidStudio,
2010
e-Mail Marketing
y -m w w m m. s ,, m m.
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
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FluidStudio,
2010
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
8/9/2019 Social Media Principles and Applications
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FluidStudio,
2010
sMs (texting) services
94% open rate
15%-50% redeMption rate
connect With your custoMers andconsuMers on a personal level
8/9/2019 Social Media Principles and Applications
71/72
FluidStudio,
2010
sMs (texting) services
recent caMpaignexaMples
Text:
To:
ITS FREE*
NO SPAM*
Receiving mobile alerts costs you nothing,aside from your normal text messaging fees.
Because of our no-spam policy, youll only
receive the messages youve subscribed to.
FOR EXAMPLE:To subscribe
E X C L U S I V E N E W S
TO SUBSCRIBE:
MESSAGE:
SEND TO:
CREATE a new text message
TYPE
SEND the message to
1
2
3
* i r r f rc trict lic . c c l t ti t xt
Village
29222
Village
29222
Village
29222
t F r i t c t xt HEL t
8/9/2019 Social Media Principles and Applications
72/72
dStudio,
2010
sMs (texting) services
recent caMpaignexaMples
Sign Up to Receive Promotions & Special Offers Via Text Message on Your Mobile Phone
Example: Example:
1 34
208-351-1234208-351-1234
2 35
3 36
4 37
5 38
6 39
7 40
8 41
9 42
10 43
11 44
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16 49
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18 51
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