Social Media�

�Koen Delvaux �@kodel�

privacy in the office �

(also known as) �

�Koen Delvaux �@kodel�

Publishing colleagues in bikinis on social media�

@kodel Koen Delvaux�

SOCIAL MEDIA PRIVACY IS HARD��

MEET THE �ZUCKERBERG FAMILY �

@kodel�

If even Randi can’t figure it out… �

@kodel�

… you certainly will not�

COMPANIES LIKE TO BE SOCIAL �

Employees like to have fun�@kodel�

Employer branding �Showing how much fun your employees have.�

@kodel�

@kodel�

Company events �How to share the fun without being ridiculous?�

@kodel�

Teambuilding! �Creating a bond, but what with images out of context? �

EMPLOYEES LIKE TO BE SOCIAL �

The secret plan�We’re working on something exciting! �Does the competition need to know this too?�

@kodel�

Exposing partners �Checking in at a customer or supplier �Maybe you’re giving info to competitors? �

@kodel�

Picturing colleagues �Sometimes it’s fun, other times it’s bullying �

@kodel�

WHAT CAN YOU DO ABOUT IT?�

1 CREATE AWARENESS�

@kodel�

•  Use examples to ensure people think about what they are doing �

•  Don’t start with rules & regulations�

2 SOCIAL MEDIA POLICY�

@kodel�

•  Not only what employees can post�•  Also what the employer can post (opt in) �

(no tools needed. It’s about agreements that are made after discussions with staff) �

3 NO TWEET EVENTS�

@kodel�

•  For every company party, make clear if there will be tweeting or not �

•  Alternative: No Tweeting after midnight �

4 OPT-IN FOR PROMOS�

@kodel�

•  Ask for volunteers when a camera crew hits the work floor �

•  Announce beforehand that cameras will be present �

4 PROVIDE INTERNAL NETWORKS�

@kodel�

•  Ensure your intranet is participative: Yammer or (a good) Sharepoint site �

•  If not, people will create Facebook groups �•  Ensure the rules of the internal network

are clear (= no sharing externally) �

SOME TECHNOLOGY TIPS �

Youtube: unlisted video’s �

@kodel�

(unlisted playlists are however not supported) �

Flickr: guest pass �

@kodel�

Yammer: instant intranet�

@kodel�

Allows for more control than closed Facebook groups �

WHERE ARE THE BOOBIES? �

Younger people couldn’t care less�

@kodel�

bridge the generation gap, �but don’t settle for the lowest denominator �

THANK YOU�@kodel�