The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals. * Social Media Productivity – 3 Pieces to the Puzzle * Applications for Task Management * Employee Profile for Social Media Management * Mobile Apps
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Social Media Marketing THE WORLD HAS GONE SOCIAL ... HAVE YOU? The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals. Today’s workshop will cover: * Social Media Productivity – 3 Pieces to the Puzzle * Applications for Task Management * Employee Profile for Social Media Management * Mobile Apps
Transcript
Social Media Marketing
THE WORLD HAS GONE SOCIAL ... HAVE YOU?
The fascinating and evolving landscape of social media presents businesses with a new world of challenges, opportunities and rewards. It is imperative to have formalized processes that can help achieve social media goals.
Today’s workshop will cover:
* Social Media Productivity – 3 Pieces to the Puzzle * Applications for Task Management * Employee Profile for Social Media Management * Mobile Apps
Social Media Marketing
Meet Smidge
Social media marketing is difficult to master, but if you use the right tools, technology and management, you can create huge opportunities for your campaign and election.
We work with large brands and small business and 3 common themes arise:
• Too much technology to build and too little time to market it
• I use social media but I can't seem to grow my pages
• I can't micro-manage every social networking site, I need consistency
Everyday we manage, monitor, track, converse, network, interact, build relationships, connect and engage your audience - so you don’t have to!
We do the social of social media!
Social Media Marketing
Social Media Productivity3 Pieces to the Puzzle
Social Engagement
Social Awareness
Social Measurement
Social media is reinventing marketing, communications, and the dissemination of information. While businesses now have access to these rich channels, the true promise of social media lies in the social engagement, awareness, and measurement.
Social Media Marketing
Social Engagement
To grow your network and provide value to your fans/ followers, you need to engage. That means publishing great content; and publishing often, interacting and finding ways to activate your network, but you can’t always make time for it and often don’t know what to say.
• start discussions that provide an opportunity to have a conversation• Videos/Photos/Events• Contesting/Discounts/Exclusives• Advice/Tips/How To’s• Product/Sales (10%)
• responding to the community - build your network• be fun and simple
If you don’t ask, they won’t respond!
Social Media Marketing
Social Media Marketing
Social Media Marketing
Social Awareness
Monitoring (or perhaps the more appropriate definition is “listening”) is the process of continuous and immediate discovery of conversations with the purpose of learning, engaging, helping and collaborating.
Why it’s important: It’s the “largest cocktail party in the world” - room filled with people driven by one desire to communicate, share, digest and relate.
• use tools • respond • echo positive comments
Social Media Marketing
Social Measurement
You need to know how your social media is going, but you can’t always look through all of the numbers. Measurement is at the center of any good R.O.I. but gathering metrics is complex and time consuming.
Why it’s important: You will probably want to see and understand some metrics that justify time spent on social media websites.
• constant benchmarking• course-correct
Social Media Marketing
Applications for Task Management
One of the most powerful ways to make social media less work and more fun for the busy is the ability to schedule updates. But first and foremost, Get Rid of Alerts - check Social Media on YOUR time and sync all your profiles together.
Social Engagement
Social Media Marketing
Social Awareness
Monitor your brand name with easy to use tools that are FREE! Of course, there are always paid one’s too! Search keywords or brand names to see what other’s are saying across the web on blogs, .com’s, twitter, facebook, and more.
Social Media Marketing
Measuring your success will show you when and how to make changes. If you’re pressed for time start out monthly then bi-weekly and weekly.
Social Measurement
Social Media Marketing
Employee Profile for Social Management
When companies discuss the value of social networking, it’s not just what you are but WHO you are.
• Find those … • Digital Native• Tech Savvy Technologist• Reluctant User• Digital Contrarian• Digital Newbie
• Enable Employees• Daily Routines/Time Commitment (25% time)• Utilize tools for productivity• Education and Training
Social Media Marketing
Mobile: “There’s an APP for that”
Social Media Marketing
In a nutshell…
Social media is a valuable tool with tremendous power designed to add to your advertising, so embrace it to reach your potential clients.
Companies need to…
• Engagement, Monitor, and Measure• Gain access to tools to increase productivity• Hire AND Train Staff Personal or out-source social media
