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Brooke Green Project 3: Designing for the Greater Good ARTC 5360 Rose Newton/Fall 2011 December 8, 2011
Brooke GreenProject 3: Designing for the Greater Good
ARTC 5360Rose Newton/Fall 2011
December 8, 2011
Brooke GreenProject 3: Designing for the Greater GoodARTC 5360Rose Newton/Fall 2011
Brooke GreenProject 3: Designing for the Greater Good
ARTC 5360Rose Newton/Fall 2011
The ClientObjective
Matt Garcia Design is an architecture firm based in Austin, TX.
The firm opened in September 2011.
The client had no social-media presence prior to this case-study.
The client’s budget for marketing is extremely low as he is a start-up company.
Welcome to my exploration of designing for the greater good. When my professor asked me what drives my passion for design... I answered “I love connecting people and helping them succeed. I love seeing the people that I have helped happy... Seeing their faces light up when I have created something that helps them communicate their message without saying a word is an incredible feeling!”
I have never been one to completely embrace social media. I’ve never really wanted to put myself out there for the whole world to see. But if I could use it to do some kind of good for others, then I can see a reason for it! Thus the beginning of my blog. I want to explore designing for the greater good.
I am currently helping out a friend with a start-up. I want to be able to provide his company with the best branding and design as possible. Through that, I hope to develop a case study of pro-bono branding. And further develop a “guide” for start-ups who are on a tight budget, but still need to get their name out there.
Brooke GreenProject 3: Designing for the Greater GoodARTC 5360Rose Newton/Fall 2011
Brooke GreenProject 3: Designing for the Greater Good
ARTC 5360Rose Newton/Fall 2011
WebsiteTimeline
Brooke GreenProject 3: Designing for the Greater GoodARTC 5360Rose Newton/Fall 2011
Brooke GreenProject 3: Designing for the Greater Good
ARTC 5360Rose Newton/Fall 2011
Blog Twitter
Brooke GreenProject 3: Designing for the Greater GoodARTC 5360Rose Newton/Fall 2011
Brooke GreenProject 3: Designing for the Greater Good
ARTC 5360Rose Newton/Fall 2011
Promotional EmailsOutside Links
TRIBEZA Remodelista
Launch Party Volunteers
Launch Party Venue: Springdale Farms
Brooke GreenProject 3: Designing for the Greater GoodARTC 5360Rose Newton/Fall 2011
Brooke GreenProject 3: Designing for the Greater Good
ARTC 5360Rose Newton/Fall 2011
Free Marketing from Outside Sources Free Marketing from Ouside Sources
Press Release: Austin American Statesman Austin Business Journal Community Impact San Antonio Express News
TRIBEZA: newsletterGOTtalk: November newsletter (local real estate firm)
TRIBEZA: blog
Re-tweets
Architects list
Brooke GreenProject 3: Designing for the Greater GoodARTC 5360Rose Newton/Fall 2011
Brooke GreenProject 3: Designing for the Greater Good
ARTC 5360Rose Newton/Fall 2011
other marketing
business card (is being redesigned with social media on back)
yard sign
512.222.3035
NEW CONSTRUCTION REMODEL INTERIORSFURNITURE
MATTHEWGARCIADESIGN.COM
Problems, Results, Future
17 followers
mattgarciadesign green like the color
client decided against facebook
website completed
TRIBEZA will in-clude in company newsletter
Launch party post-poned to January due to funds
Local venue vol-unteers to host for 1/2 the price
linked to:blogtwitter
11 tweets 4 retweets
Problems:
- Client decided against facebook- Getting client inspired to utilize blog- Launch party was post-poned due to funding- Twitter followers did not catch on as quickly planned
Results:
- Client has engaged (slowly) in social media. Twitter has become his main outlet- Client set up instagram to share photos of projects- Local publications have been receptive of supporting start-up company
Future:
- launch party will take place in January at local venue for discounted price.- Free or cheap resources are being researched: paper (Clampitt) letterpress (boxcar press) free marketing: TRIBEZA, GOTtalk, Pressrelease
