+ All Categories
Home > Education > Social media proposal disneys epcot

Social media proposal disneys epcot

Date post: 17-Nov-2014
Category:
Upload: jlo11
View: 1,396 times
Download: 1 times
Share this document with a friend
Description:
Final project for Michigan State's New Media Drivers License class. A social media plan for Disney's Epcot.
Popular Tags:
9
Social Media Proposal: Disney’s Epcot New Media Drivers License ADV 425 Jill Overacker
Transcript
Page 1: Social media proposal disneys epcot

Social Media Proposal:

Disney’s Epcot

New Media Drivers License

ADV 425

Jill Overacker

Page 2: Social media proposal disneys epcot

About/Goals

Technology: Past & Future2009: Ranks 60th largest American company.→ Profits down 5.5%

from 2008

6th most visited theme park in world

Straying from original intentions

Increase attendance & sales; return to educational standards

Page 3: Social media proposal disneys epcot

Proposal Twitter

TwitterChallengesMost “adult” park

Just a “world’s fair”

Missing the fast-paced rides of other parks“Epcot should be more educational”

Page 4: Social media proposal disneys epcot

Children: Excited about Epcot

Adults: Bring back learning, fun AND educational

Page 5: Social media proposal disneys epcot

Twitter

@DisneyParks covers all 4

Yet, Epcot has a very unique message:-Culture, Education-AND fast-paced rides

Tweets should be:-Fun-Interesting-Cultural-Educational-Relevant-Helpful

Connect to Facebook page

Page 6: Social media proposal disneys epcot

Social media blog and youtube channel

Blog► Disney Parks blog covers all 4► Doesn’t represent Epcot► Blog posts could cover:-Festivals-How Epcot celebrates history-Fun things for kids-Epcot in a day

YouTube Channel► One channel for all parks► Videos could depict:

-what to do in Epcot

-Disney Mom’s Panel, help stress fun AND educational

Page 7: Social media proposal disneys epcot

Google AdwordsGoogle AdwordsHelp people to think differently about Epcot

Keyword Possibilities:“Educational Vacations”

“Educational vacations for kids”

“Multicultural vacation”

Direct vacationers to Epcot who may never think about Disney otherwise

Page 8: Social media proposal disneys epcot

Measuring SuccessMeasuring Success

Increased attendance

Increased revenue

Increased time spent in park

Number of Twitter followers, blog & YouTube hits

TimelinePeak seasons are

summer and Christmas holidays.

Implemented immediately

BudgetFree in actuality but will cost in time

Adwords will cost per click

Page 9: Social media proposal disneys epcot

Social media will help Epcot to:

improve visibility

educate public

change thinking

increase attendance and duration of stay

Thank You!


Recommended