How, why and with what? Social media recruiting and employer branding. Strategy for recruiting in social media, tools to use… Learn to empower your employees and more… Slides from public speech by Maria Rajakallio at Technopolis Business Breakfast 12.9.2014
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+ Social media in Recruiting Maria Rajakallio – SoMe Studio www.somestudio.fi www.facebook.com/somestudio.fi +358 40 586 2780 m [email protected]
Transcript
1. + Social media in Recruiting Maria Rajakallio SoMe Studio
www.somestudio.fi www.facebook.com/somestudio.fi +358 40 586 2780
[email protected]
2. + SoMe Studio Social media & digital marketing agency
Specialized to help customers to find and use their own voice in
social media We train people to use social media We help
organizations to find their own voice, channels and style to
operate in social media world. Our services include t.ex. : -
Social media strategy works and workshops - Social media action
plans - Social media campaigns & live reporting in social media
- Sales improving projects for BtoB companies in social media -
Employer branding & recruitment marketing in social media -
Trainings & personal branding cases - Product development
cases
3. + Social Media & Recruiting Tools may change, Idea is
simple Help organizations and people to find each other Faster With
better match With (in some cases) lover costs With better
visibility in target groups Using the help of social networks =
using the help of people
4. + Who owns the process Same goal, many users PR Marketing HR
Employees Employer brand is as good as the weakest link
5. + Social Media In Recruiting, Finland 2013 & 2014 (next
page) Source: Skyhood: Rekrytointitutkimus 2013
6. Source: Skyhood: Rekrytointitutkimus 2014
7. Source: Skyhood: Rekrytointitutkimus 2014
8. + SoMe & Recruiting - 39% Of Finnish companies use
social media - Only few use it in recruiting - In USA 2010 90% of
the companies said, social media is their most important recruiting
channel. - In Finland Social Media is used wider than television -
But is this really the only truth? Could it be, that companies do
not gather/know all the social media recruiting activities between
people - Sources Taloustutkimus Sosiaalinen media yrityskytss 2013
& Skyhood, rekrytointitutkimus 2013 & 2014 & Kiitos
Henkilstpalvelut 2010
9. + Goals Employer branding Inbound marketing of the company
for future employees Company marketing Using recruitment for other
reasons as well War for talents Getting the RIGHT people
Recruitment for fixed position Marketing campaigns Direct marketing
for special people through social media channels (paid &
unpaid)
10. + Ways to do it 1. Inhouse team (HR & Marketing) runs
the whole thing 1. Campaigns with social media or marketing agency
1. Campaigns through Recruitment agencies
11. + Ways to do it 4. Discussion with social networks
Recruitment & employer branding activities are facilitated by
HR, with the help of social media professional & marketing All
the company employees are empowered to take a part to the
discussion All the potential employees are welcomed to join the
discussion as an equal humans, not just to leave an
application
12. + Tools
13. + Applications for recruiting Just a few of them
14. + Facebook The whole world is out there Do you know anyone
to work with us Really social, fast & easy Your friends tell
their friends, who You can also target adds, even directly to
people Some say, that Facebook is nothing compared to LinkedIn in
recruiting, but
15. people still use it spontaneously to help you gain your
goals! Source:
http://www.aaltoee.fi/blog/haemme-digitaalisen-liiketoiminnan-
foorumista-diviasta-vastaavaa-ohjelmajohtajaa
16. + Should you also remember to use Facebook Not just by
posting your recruitment ads with marketing agency, but to empower
your employees & other people to discuss with you and about
your jobs. They do it anyway, why not use their power?
17. Cases from the real world The best candidates have been
found, when employees of a company have asked their friend on
Facebook Young woman got a summer job trough mother of a friend of
a friend Unemployed people has got jobs after asking a help on
Facebook. Firms have recruited by using just www-sites and Facebook
walls of their employees.
18. + Use your recruiting videos on Facebook Way to get people
interested. Videos attract more people and get viral more likely
than just text or pictures.
19. + LinkedIn Number one for recruiting Ads are targeted Find
the passive talents Group discussion pages for recruiting as well
Headhunters love to use Remember SEO in ads as well Career
pages
20. + LinkedIn
21. Career pages
22. Job discussions in groups
23. + www.twitter.com 140 characteristic long tweets 500 000
000 tweets/day If you want to conquer the world You can discuss
with celebrities, presidents and other famous people But companies
dont always get the idea of this
24. + Twitter @ username # hashtag Easy with mobile Fast way to
attract and to generate traffic
27. + Twitter chats for jobhunt & recruiting #jobhuntchat
Monday 10:00 PM ET Rich DeMatteo (@cornonthejob)ja Jessica
Miller-Merrill (@blogging4jobs) #HFChat Friday 12:00 PM, ET Margo
Rose, @HRMargo, & Tom Bolt @tombolt
28. + Pictures tell more Pinterest Professional pin boards CVs
Recruiting, portfolios Instagram To attract young people Photo
contests Summer jobs
29. Visual CV on Pinterest mys http://vesavileus.com
30. + Visuaalisuuden voima YouTube, Pinterest, Vimeo, Instagram
Kuva kertoo enemmn kuin tuhat sanaa?
31. + Video is new Black Why video? YouTube alone is the second
largest search engine in the world In 2011 everyone of us watched
140 YouTube videos Recruitment ads with videos attract 12% more
readers then other job ads Recruitment campaigns with videos
attract 34% more applicants. You can also tell more about your
organization culture with video (Source: Alexa, Hire Rabbit,
Undercover recruiter)
32. + Interviews with video Recruitby.net, Skype
33. + Social sharing platforms
34. Help others and get paid
35. http://tapsa.cybercom.fi + Recruiting is marketing, is
recruiting? What is the goal and how you achieve it? Source and
campaingn to Cybercom Emine, www.emine.fi
36. http://tapsa.cybercom.fi + 30 000 from a summer job or go
around the globe? More than recruiting or employer branding
37. Blogs for recruiting or selling?
38. Google Ads The war for talents is on
39. Something different Goodby, Silverstein & Partners
Assistentti pelin avulla Lhde: http://work4rich.com
40. + Finnish job hunters are also empowering each other
Somerekry.fi
41. + What to expect? WOM - Help your employers to help you and
work with you FIND YOUR Channels and own voice Dont use the same -
Mobile in recruiting - WhatsApp or similar with temporary
workforce
42. + Its not always about just me and my company Not just
sharing, but Recruiting can be caring as well
43. + Think it like its dating You want to find a long term
relationship Both of you want to look your best Both of you may
stop the process at any time, because it just dont feel right Both
of you may have cold feet and call the whole thing of after you
have started the relationship With great care 1+1 > > 2
44. + So put on your best suit AND Happy hunting
45. + Can I help you with this? www.somestudio.fi (in Finnish)
Maria Rajakallio, CEO [email protected]
fi.linkedin.com/in/sosiaalinenmedia/ +358 40 586 2780
46. + Social Media concepts, help & ideas Maria Rajakallio
SoMe Studio www.somestudio.fi www.facebook.com/somestudio.fi +358
40 586 2780 [email protected]