1. Social media secrets of professional investorsDavid Coe, managing director 1

2. Shock! Horror! News flash!Bloomberg: Twitter provides a fast way to disseminate market moving information. 2 3. Todays talkCompanies Professional investors Retail investors3 4. The advantage to companies4 5. Global companies usage 88% use LinkedIn 72% use Twitter 52% use SlideShare 45% use Facebook 42% use YouTube Sources: NYSE, Brunswick Group, Pew Research, Q4 Web (2011-13) 5 6. Social moves marketsMkt cap down $500mSource: Forbes magazine (2013) 6 7. Professional investors go social 52% read blogs 24% made investment decision after blog 30% use Twitter 28% investigated issue after Twitter 12% made investment decision after twitter Sources: NYSE, Brunswick Group, Pew Research, Q4 Web (2011-13)7 8. Listening from the shadows Read other peoples postsPost own infoSource: Brunswick Group (2012)8 9. Benefits for retail investors Breaking news Significance and context Aggregated information9 10. Where to find info Twitter: news and alerts LinkedIn: profiles of executives YouTube: corporate videos SlideShare: presentations Facebook: company community 10 11. The 21st century ticker tape 500 million tweets every day11 12. Tools the professionals use12 13. How to search HashtagsCashtagsUsers#copper$TLS@CommSec#ASX$OZL@KirstinFerguson#fed$CPU@BronSuchecki#cricket$APPL@RBAinfo13 14. Traps Chat rooms Gossip Tips Sentiment14 15. Your new toolsWhere, how and why 15 16. Learn moredavid@socialinvestors.com.au @VisualScribe @invest_socially16