SOCIAL MEDIA

SERIES

MIKE HOY, MORTGAGE CONSULTANT

• Mike Hoy is your Dedicated MortgateConsultant from Marketplace Home Mortgage

• We have many great mortgage solutions available!

What is Instagram?

What is Instagram?

What is Instagram?

Why Instagram?

• People want to see behind the scenes!

• People respond well to pictures – short attention spans!

• Can easily share to other social media sites

• Photo Maps – You can be Geographically Specific

• Can link to your profile

• Videos

Pictures are effective!

The most interaction on Facebook happens

through pictures. Instagram feeds to Facebook so you’re killing two birds with one stone!

BUT…

Not every picture needs to be shared with Facebook.

Give people a reason to follow you in both spots!

Who is on Instagram?

•Audience is not as great as LinkedIn BUT….

•When Facebook first started, it was exclusively college kids. Now everyone and their grandma is on Facebook and it keeps growing. • Instagram is next.

Who is on Instagram?

• 17% of online adults use Instagram• 55% is your key lead demographic – 18-49 years old

• 57% of Instagram users access the site DAILY• 35% access the site multiple times a day

• The average Instagram user spends 257 minutes/month on the site.

• Instagram engagement is 15x greater than Facebook

Using Instagram for Business

•Brands post 5.5 times/week on average

•93% of prestige brands use Instagram

– up from 63% in July 2013

•72% of brands post videos

– up from 26% in July 2013

Download the App

How to use Instagram

Filters

1. 18 Filters to make your pictures look pretty

2. Best filters for real estate: Toaster, Inkwell, Nashville, 1977

3. #nofilter – bragging rights

Your Filter Matters!

How to use Instagram

How to use Instagram

Instagram Videos

• You can also post videos

• 15 seconds long

• More interaction with followers

• Engagement is 1.5x higher on photos than videos

• VIDEO Possibilities: 15 seconds inside a home or building, create buzz and feed into emotion of the value of said property!

How to take a video in Instagram

What to post on Instagram?

• Take pictures of your current listings• Just Listed! Just Sold!

• When you’re hosting an open house

• Unique features of a listing

• Take pictures out in the community• At a local restaurant

• Where you volunteer

• Events like Christmas on 5th

• Post pictures of relevant/motivational quotes• Maxwell, etc

What to post on Instagram?

•Caption this photo!• Something really unique

• Uses a photo

Captions

•Every photo needs a caption• Include the address, beds/baths, price, unique features

• Be witty when possible

• Hashtags!

• Relevant keyword/industry related hashtags

• Descriptive word that people that are searching on Instagram are looking for content

• when you use a # you become a part of that conversation

• You can use up to 30 hashtags per photo

• REMEMBER CLEEP

• Category

• Location

• Emotion

• Event

• Product

• Find what others are posting with relevant hashtags. – Market Research by #

Photo Maps

• Great to show community involvement

What if you need to delete content?

•Every post has 3 dots in the lower right corner• They allow you to

delete, share, or copy the URL

Real Estate Accounts to Follow

•BondNewYorkRealEstate

•RealEstate_BySophie

•MeetRealEstate

•RemaxMalibu

•HouseConnect

• Inman

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