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analyzed by Social Media Shakedown of Top Brands in June 2013
| Date post: | 10-May-2015 |
| Category: |
Technology |
| Upload: | unmetric |
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analyzed by
Social Media Shakedown of Top Brands in June 2013
The Platform
Unmetric monitors over 10,000 brands across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on over 10,000 brands across 30 sectors... so
you know who is outsocializing who and how.
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
June 2013
2,782,293
2,118,567 2,041,964
1,944,807 1,760,624 1,731,567
1,549,852 1,402,526
1,206,875 1,053,113
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Oriflame Coca-Cola Samsung Mobile
Kit Kat adidas Football
Discover America
Visa Crocs Bacardi Ray - Ban
Brands that Gained the Most New Fans
Added 2.7 Million fans
Brands with the Highest Fan Growth Rate
experienced an astounding exponential growth rate of 3258%
June 2013
3258%
603% 485%
343% 279% 267% 247% 234% 215% 175%
0%
500%
1000%
1500%
2000%
2500%
3000%
3500%
Discover America
Seagram's Gin
DFS Oriflame Belkin Woodbridge America's Tire
Pledge Crocs Reddi-Wip
Brands with the Highest Fan Growth Rate
experienced an astounding exponential growth rate of 3258%
June 2013
3258%
603% 485%
343% 279% 267% 247% 234% 215% 175%
0%
500%
1000%
1500%
2000%
2500%
3000%
3500%
Discover America
Seagram's Gin
DFS Oriflame Belkin Woodbridge America's Tire
Pledge Crocs Reddi-Wip
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
June 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
June 2013
A Closer Look at Selected Top
Brands
Burberry – New Collections Burberry’s mostly posted around their Autumn/Winter 2013 and Spring/Summer 2014 collections and the
Burberry Prorsum Menswear Collection show.
Adidas Football – New Products Adidas Football topped the Retail charts with an Unmetric Score of 67. They mostly posted
photos around their new collection and this garnered incredible engagement for them.
There was a spike in fan growth and People Talking About corresponding with posts around their new
collection.
Miami Heat – Engagement Study Following their win at the NBA Championship, Miami Heat is leading the Sports charts
with an Unmetric Score of 64. Their most engaging posts are around their win, and their most common category of posts is around game schedules.
Discover America– Fan Growth Study
Discover America gained 1,144,261 fans in the month of June.
They had a fan growth rate of 3,258%
Most engaging post of the month.
T-Mobile – Fan Reply Strategy T-Mobile has an Average Reply Time of 1 hr 24 minutes and a 93.9% participation rate for Fan Posts.
T-Mobile seems to participate more where something negative is said about them.
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
added the most new Followers on Twitter
June 2013
Brands that Gained the Most New Followers
1,535,683
1,262,839
1,115,270
852,290
645,914
460,712 389,766 376,664 372,049 359,346
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Instagram YouTube Twitter Facebook Ellen DeGeneres
Microsoft Samsung Mobile
Android Google Chrome
Gmail
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
June 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
June 2013
SO
A Closer Look at Selected Top
Brands
Jet Blue - #BluePaperPlanes
Jet Blue ran a #BluePaperPlanes contest in June, where they encouraged followers to create a paper plane for a chance to win 20k TrueBlue points
Jet Blue included links in most of their proactive tweets.
Pepsi - #HunterHayesLive Pepsi posted extensively around #HunterHayesLive and #LiveForNow in the month of June.
Spike in tweets around the #HunterHayesLive campaign
Covergirl - #EasyBreezyMusic
Most of Covergirl’s proactive tweets contained hashtags, they also tweeted with links and mentions extensively.
Covergirl topped the Twitter charts for Personal Care brands in the month of June. They tweeted around #EasyBreezyMusic
American Express – #PassionProject American Express ran a #PassionProject campaign in the month of June, a
campaign around showcasing people who do what they love.
American Express - #DailyGetaway American Express also posted around #DailyGetaway wherein they offered special discounts
to Amex card holders.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Brands with the Most New Views
added an incredible 78 million views
June 2013
78,816,964 71,791,582
58,571,312 58,359,926 54,091,855
43,829,909 36,935,897 36,458,822 36,440,812
23,408,707
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
Top Videos of the Month
June 2013
Samsung Mobile USA – Inside Magna Carta Holy Grail with Jay-Z Samsung Mobile USA –‘One to Many’ with Jay-Z
Sony PlayStation– Used Game Instructional Video Dior – Secret Garden
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
June 2013
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
June 2013
SO
A Closer Look at Selected Top
Brands
Aviation – Comparing Top Airlines
Evian – Baby & Me
Video Views Growth Dancing with my baby-me. Evian Live young.
Edmund’s – Fast & Furious Trailer
Video Views Growth The Fast & Furious trailer posted on Edmund’s YouTube channel garnered many views for the brand
Chanel - LES BEIGES
Video Views Growth In one simple step and all year round, your skin reveals the healthy glow of a day spent outdoors.
LES BEIGES: natural is a style.
ANALYSIS OF
BRANDS ON PINTEREST
Followers, Pins, Repins, Boards etc
Sector Leaders in the United States
June 2013
(Based on the Unmetric Score for Pinterest)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Food & Beverages
Hospitality
Insurance
Luxury
Television
Sector Leaders in the United States (Based on the Unmetric Score for Pinterest)
Sector Brand
Personal Care
Restaurant & Cafe
Retail
Retail Chains
Sector Brand
Sports
Technology
Telecom Services
Travel
June 2013
SO
A Closer Look at Selected Top
Brands
Wine Sisterhood – Wine Laughs
The Metrics:
HGTV - Garden
The Metrics:
Mary Kay – Tips & Trends
The Metrics:
Betty Crocker – Treats For Dad
The Metrics:
Unmetric works with leading brands and agencies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric (SaaS) platform is instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.
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