Why use Social Media as Marketing Tool

by *Bernice Salmon

To achieve brandingand marketing communication goals through the participation in various social media networks

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Social Media

Started in 200482 % users subscribe

to

Started in 200532 % users subscribe

to

Started in 200628 % users subscribe

to

South Africa

growing at tremendous pace

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• Business Development and a Broader Customer Reach

Social Media Marketingcan help to increase the activity around these top goals:

• Website Traffic and User Behavior

• Conversion and Sales tracking

• Page Views and Ad exposure

• Growing a Brand

• Creating a Positive Brand Association and keeping it there

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has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction

has endless ways in which you can advertise your business for free and build virtual relationships with clients and customers

exposureHas 500 million users Globally

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employed full-time

3 904 420 users

higher number of females users

fastest growing demographic is those 30 years old and older.

South Africa

ranked number 2 as the most visited website tailing behind Google.co.za in South Africa.

16 % of them are on Facebook all day58 % visit the site once a day or more74 % access Facebook at least once a day.

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LANDING PAGE

Competition Details

Like

After “Like” has been selected

YOUR company’s

SIGN UP PAG

E

Name:Surname:Email:Twitter:

AFTER SIGN UP,

USER WILL HAVE

ACCESS TO WALL AND

WILL SHOW AS FRIEND

SIGN UP INFORMATION WILL BE SENT THROUGH

TO COMPANY’S E MAIL ADDRESS

AUTOMATED EMAIL WILL BE SENT TO

USER :“Thank You for

entering BRAND NAME competition.

Please visit website to obtain the correct

answer, follow us on TWITTER NAME, as we will share your win

with the World”

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Land

ing

Pag

e

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is a social networking and micro blogging service that can be used to broadcast your company’s news and blog posts, interact with your customers, or to gawk your competitors "tweets“.

is a real-time information network that connects you to the latest information about what you find interesting

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55 000 users

1.5 million tweets per month

South Africa

ranked number 6 as the most visited website tailing behind Youtube in South Africa.

0.85% of Global use

has become the tenth largest twitter user in the worldJapan 11th China 13th

22 % Re Tweets47 % addressing another user

is an excellent way to get your internet presence circulating quickly and easily.

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How to use twitter as Marketing Tool

• NetworkingConnecting with people and building relationshipsHook up with potential partners, industry peers, competitors

• Sending Traffic to website• Real time search tool

• As a research tool

• Sharing

Finding out the latest and greatest news, tips and advice

Obtain feedback on a project

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How to use twitter as Marketing Tool

• Monitoring what’s being said about your Brandpositive and negative

• As search engine marketingtweets are picked up by Google and by using keywords in tweets, they will appear in searches, which will link up to your Website or Blog

put forth your personality and a unique style.

when your tweets are re-twittered (RT) then you are on your way to becoming widely known in the Twitter community

insights that you wouldn’t normally hear about

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Globally 400 tweets per minute contain a YouTube video

YouTube’s search bar is the number two search bar on the Internet, second only to Google

is a video sharing website, on which users can upload, share and view videos

Collectively 2.9 billion hours are spent on YouTube in one month

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May 2010 - fourth most popular site in South Africa

2010 - South African version, YouTube.co.za was launched

manual count revealed +/-100 channels (users) most active channels, average 268 videos

least active, 1 videoviews 1.3 million, +/- 4000 per channel.

South Africa

Active YouTube users generate interest in their profile (Channel) page,and this generates traffic to their website,(supposing you are naturallypeppering links in your channel and video descriptions).