The Definitive-Ish Social Media Workshop

Chaplains

Bruce Reyes-Chow | breyeschow

wwwslidesharenetbreyeschow

BRCAUS13 | BREYESCHOW

Social Media Revolution 2013

SMR ON YOUTUBE

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Symbol of Unknown

OriginhttpbitlyNjFLEi

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Road Map of the DayIntroductions

Culture Shifts

Assumptions

Pitfalls

Possibilities

Postures

Questions I

BREAK

Smarty Pants Terms

Platforms

10 for Consideration

Questions IIPhoto by allisonhare

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name

context ministry position location passions work interests etc

current use of social media gadgets networks not at all etc

one question or issue you hope is addressed during our time today

one thing about you that folks in the room might not know adventure hobby characteristic etc

Who are you

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Who is Bruce

BRCAUS13 | BREYESCHOW

DisclaimersFOCUS Knowing the whys of SM is more important than mastering a

KIM SM will not save the church

BUTT IN Lots of info and I go fast

EXPERT My lens as a pastor the place where praxis and theory converge

STIPULATIONS I use generalities to save time but push back

TWITTER breyeschow BRCAUS13

TRANSLATION From US to AUS

SLIDES slidesharenetbreyeschow

BRCAUS13 | BREYESCHOW

Who is Bruce

BRCAUS13 | BREYESCHOW

DisclaimersFOCUS Knowing the whys of SM is more important than mastering a

KIM SM will not save the church

BUTT IN Lots of info and I go fast

EXPERT My lens as a pastor the place where praxis and theory converge

STIPULATIONS I use generalities to save time but push back

TWITTER breyeschow BRCAUS13

TRANSLATION From US to AUS

SLIDES slidesharenetbreyeschow

BRCAUS13 | BREYESCHOW

DisclaimersFOCUS Knowing the whys of SM is more important than mastering a

KIM SM will not save the church

BUTT IN Lots of info and I go fast

EXPERT My lens as a pastor the place where praxis and theory converge

STIPULATIONS I use generalities to save time but push back

TWITTER breyeschow BRCAUS13

TRANSLATION From US to AUS

SLIDES slidesharenetbreyeschow

BRCAUS13 | BREYESCHOW

Why BotherGenesis 17-18 - Will a son be born to a man 100 years old and a woman the age of 90

Abraham gave the best of what he had Sarah laughed

God is NOT done with us and is continually asking us to birth new irrational and unexpected things

What are we being asked to birth to give and to know

Gladys Burrill 922011 Honolulu Marathon

Photo AP

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21C Culture ShiftsAuthority and ldquotrdquoruth

from a single source of authority to an open source of discernment

eg how we explore and discern Scripture politics culture worship decision making etc changes

SOCIAL MEDIA SO WHAT Social media opens up decision making and equalizes authority

Photo by carbonnyc

BRCAUS13 | BREYESCHOW

21C Culture ShiftsAuthority and ldquotrdquoruth

from a single source of authority to an open source of discernment

eg how we explore and discern Scripture politics culture worship decision making etc changes

SOCIAL MEDIA SO WHAT Social media opens up decision making and equalizes authority

Photo by carbonnyc

BRCAUS13 | BREYESCHOW

21C Culture ShiftsMobility and Commitment

from a life-long commitment to ldquoplacerdquo to an expectation of transience and change

eg we change how we perceive a personrsquos commitment in terms of longevity

SOCIAL MEDIA SO WHATSocial Media systematizes the speed and rhythms of life

Photo by carbonnyc

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21C Culture ShiftsSpirituality and Public Engagement

from a silent understanding of separating church and state to an increased move to a public expression of faith and politics

eg we acknowledge political realities while encouraging personal discernment

SOCIAL MEDIA SO WHATSocial Media allows for deeper and wider interaction in the world

Photo by wy_jackrabbit

BRCAUS13 | BREYESCHOW

21C Culture ShiftsStructure and Adaptability

from a mindset of methodology and ldquostepsrdquo to a of spirit of approach and adaptability

eg Changes how we structure our communal lives congregation and councils

SOCIAL MEDIA SO WHATSocial Media supports and encourages structural flexibility

Photo by 31878512N06

BRCAUS13 | BREYESCHOW

21C Culture ShiftsInfluence and Social Capital

from a monolithic presence and mindset to a niche reality and opportunity for growth

eg denominational evangelism strategies will change

SOCIAL MEDIA SO WHATSocial Media creates broad niche spaces of community

Photo by glamhag

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Long Tail Effect

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21C Culture ShiftsTechnology and Community

from geographic clustering and isolation to broad global community

eg our understanding and experience of community privacy and social interaction is broadened

SOCIAL MEDIA SO WHATSocial Media crosses geographic and communal boundaries

Photo by splityarn

BRCAUS13 | BREYESCHOW

21C Culture ShiftsTechnology and Community

from geographic clustering and isolation to broad global community

eg our understanding and experience of community privacy and social interaction is broadened

SOCIAL MEDIA SO WHATSocial Media crosses geographic and communal boundaries

Photo by splityarn

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SM AssumptionsSocial Media is only another medium of communication and expression

Social Media is generational air and gives insight into a particular worldview

Social Media is highly contextually and it will be embraced at various degrees

Social Media demands a high sense of self-worth as it has a flattening effect on community and the role of leadership

Social Media will not save [insert org]

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Social Media PitfallsSM as idol savior or quick fix

SM as distraction

SM as careless expression

SM as overestimated ROI

SM as over-and-above F2F

SM as an entry to bullying and unwanted contact Photo by amagill

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Social Media PitfallsSM as idol savior or quick fix

SM as distraction

SM as careless expression

SM as overestimated ROI

SM as over-and-above F2F

SM as an entry to bullying and unwanted contact Photo by amagill

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Social Media Possibilities SM can build up and strengthen the Body of Christ

SM allows the church to model a different way of living

SM compels the church to see the world beyond its bubble

SM liberates faithful expression of creativity and creation

SM provides communal accountability

Photo by Kalexanderson

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Social Media Explained

SOCIAL MEDIA BY SAY IT VISUALLY

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Social Media Posturesbe you appropriate honest consistent just as you would IRL

be interactive engage comment respond inquire link and like

be mindful Most people lurk and observe without ever interacting

be humble donrsquot overestimate your influence and avoid delusions of grandeur

be bold donrsquot underestimate your influence to begin and sustain meaningful movements

PHOTO BY JACKHEART

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Smarty Pants Termssmart phones tablets and androids

Traditional Media v Social Media

Web 10 v Web 20

Social Networking

Open Source Software

Cloud Technology

weB+logs = Blogs vLogs

feeds aggregators and readers

tagging and hashtags

Checking In

QRCode

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Social Media PlatformsGoogle + huddle hangout drive voice mail docs calendars

Blogging typepad wordpress blogger tumblr

Networks twitter facebook linkedin Google+nextdoor

Media lastfm goodreads pandora spotify iheartradio

Photo instagram flickr smugmug picasa snapchat

Video vimeo youtube huddle vine

Convos skype hangout groupme oovoo gotomeeting

Productivity dropbox slideshare doodle wufoo

Reviews yelp amazon miso getglue

eNewsletters madmimi mailchimp constant contact

Location foursquare yelp places banjo

Curating pinterest scoopit buffer

BRCAUS13 | BREYESCHOW

Social Media PlatformsGoogle + huddle hangout drive voice mail docs calendars

Blogging typepad wordpress blogger tumblr

Networks twitter facebook linkedin Google+nextdoor

Media lastfm goodreads pandora spotify iheartradio

Photo instagram flickr smugmug picasa snapchat

Video vimeo youtube huddle vine

Convos skype hangout groupme oovoo gotomeeting

Productivity dropbox slideshare doodle wufoo

Reviews yelp amazon miso getglue

eNewsletters madmimi mailchimp constant contact

Location foursquare yelp places banjo

Curating pinterest scoopit buffer

BRCAUS13 | BREYESCHOW

CLICK

wwwfacebookcom

wwwfacebookcombreyeschowpage

USES

Forms LISTS to ldquolikerdquo happenings of ministry participants

Use GROUPS to have community based discussions

Use PAGES to facilitate connections and move info outward

QUESTIONS and SUGGESTIONS

Facebook

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CLICK

wwwdoodlecom

USES

Set dates

Take simple polls

Relieve stress

QUESTIONS and SUGGESTIONS

Doodle

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CLICK

wwwyelpcom

httpreyes-chowyelpcom

USES

Have folks review your church and ministry

Connect with others in the community

Be where people are searching for life services

QUESTIONS and SUGGESTIONS

Yelp

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Yelp

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CLICK

wwwpinterestcom

httppinterestcombreyeschow

USES

Collect image and liturgy for a season Lent Easters etc

Discover educational ideas workshop rotation adults etc

Gather sermon material

Curate trusted content to share with the community

QUESTIONS and SUGGESTIONS

Pinterest

BRCAUS13 | BREYESCHOW

CLICK

wwwpinterestcom

httppinterestcombreyeschow

USES

Collect image and liturgy for a season Lent Easters etc

Discover educational ideas workshop rotation adults etc

Gather sermon material

Curate trusted content to share with the community

QUESTIONS and SUGGESTIONS

Pinterest

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CLICK

wwwskypecom

USES

Bible Study or Prayer Groups

Intergenerational Connections

Worship Interviews

Mission Connections

QUESTIONS and SUGGESTIONS

Skpye

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CLICK

wwwbufferappcom

USES

Effective posting patterns

Night owl and Early Birds

Curating content

QUESTIONS and SUGGESTIONS

Buffercom

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CLICK

wwwgoodreadscom

wwwgoodreadscombreyeschow

USES

Book Groups

Suggested and review

New books - ldquoAustraliardquo

QUESTIONS and SUGGESTIONS

Goodreads

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CLICK

httptwittercom

httptwittercombreyeschow

USES

Create lists to keep up wmembers

Follow local orgs and businesses

Connect to things outside context

Use hashtags to connect

QUESTIONS and SUGGESTIONS

Twitter

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CLICK

wwwmadmimicom

USES

Link to newsletters

Track actual interaction

Save some money

QUESTIONS and SUGGESTIONS

Madmimi

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Personal privacy

Pastoral identity

Pastoral transitions

Technology and worship

Time management

Generational use

Presbyterian Church (USA)

Other

Questions - Part II

Photo by milos milosevic

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Shift The Unfolding Internet by Edward Burman (get used)Bobos In Paradise and On Paradise Drive by David BrooksRise of the Creative Class by Richard Florida The Long Tail Effect by Chris AndersonOpen Leadership by Charlene LiMillennial Momentum by Morley Winograd and Michael HaisThe Church of Facebook by Jesse RiceClick 2 Save by Elizabeth Drescher and Keith Anderson

From the stacks

Photo by shutterhacks

BRCAUS13 | BREYESCHOW

Buffer The Thread Vomit Cure Letter to Pastors about the Dangers of Using Social MediaThree Reasons You Should Try InstagramReview of Social Media Site nextdoorcomThe Courage to Blog About Personal StrugglesPastoral Transitions in a Social Media World

From the stacksPhoto by philgyford

BRCAUS13 | BREYESCHOW

Questions and CommentsQuestions Comments ReflectionsConnect with Bruce

reyes-chowcom

twitterbreyeschow

facebookbreyeschowpage

linkedinbreyeschow

instagrambreyeschow

pinterestbreyeschow

slidesharebreyeschowTHE DEFINITIVE-ISH GUIDE FOR USING SOCIAL MEDIA

IN THE CHURCH

THANKS FOR COMING