Date post: | 13-Jan-2015 |
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Upload: | heather-mccully |
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Social Media & Health Promotion
BLOGS
Microblogs
Social Networking Sites (SNS)
Photo & Video Sharing
Videos
• truth® - http://www.youtube.com/user/truthorange?feature=relchannel
• Flavour Gone!
http://www.youtube.com/watch?v=c1Z29_OaZjo
SMS/Txt/Mobile Applications
inSPOT Toronto Campaign
Hypertag delivered the inSPOT message into mobile handsets within
a 4 hour period over 5 nights. Summary: 1463 Audience Alerts, 317 downloads=
21.7% conversion rate
inSPOT Toronto Hypertag Electronic Bookmark (animated jif)
Chlamydia Campaign Proximity Marketing
• Delivered over 5 days to 6 high schools as part of a Gr. 11 health promotion assembly.
• Electronic bookmark delivered through 4 wearable units at end of assembly.
• Animated gif which reflects look of posters/condom cards placed in cell phones.
Chlamydia Campaign Proximity Marketing
• Goal of Hypertag campaign to raise awareness, and send youth for more information to contact points.
Summary: 306 Audience Alerts, 109 downloads=
30% conversion rate
Chlamydia Campaign Electronic Bookmark (animated jif)
Distracted Driving
http://www.wane.com/dpp/news/app-takes-tempation-out-of-texting-while-driving
Virtual Worlds
Gaming & Gamification
Collaborative writing
Podcasts
WIKIS
WIDGETSGIS