1Group 8

Proposal to

for social media presence

2

AgendaWho are we?

Our understanding

Current Status

Social Sites in Japan, usage and medium of access

Phase 1 –Reaching Customers

Phase 2 - Reaching employees

Benefits and Competitive Edge

Time and Cost

1

2

3

4

5

6

7

8

3

Who are we?

» Vast pool of consultants with varied domain expertise in banking

» Leading name in global consulting brands

Prior major successful projects in the region:

» Shinhan Bank, Korea: IT Transformation and Governance» Mobank, Japan: Risk Management» Rakuten, Japan: E-Commerce Platform

4

Our understanding Ubiquity of Shinsei bank in the cyber world

Harness the power of Social media marketing 2.0 to gain competitive advantage

Customer empowerment through popular social networking applications

Cost effective methods to understand functional and emotional needs of customers

Utmost data security and data integrity on the public domain

Customer retention and loyalty

Employee engagement through state-of-the-art intranet capabilities

5

Status Quo

» Banks are moving into the Social Networking Space» Internet usage is maximum using Mobiles» Most used application on SNS are games» The top three SNS in Japan are

˃ Yahoo Mobage Town˃ Gree˃ Mixi

» Recent developments – Mixi and Mobage opened API’s for third party developers to develop applications

6

Social Sites in Japan

Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 Source: Cross Marketing, Sep. 2009; n=2,993

Foreign players struggle to get footing in Japan

Big three dominate the social networking

marketplace in Japan

mobage town

mixi

gree

puchige friends

ixen

my space japan

Twitter

facebook

Other

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

68.4%

53.5%

43.0%

9.3%

7.8%

0.9%

0.3%

0.3%

19.6%

The big three in Japan

8

Most Used Features

68.2%

59.5%

56.2%

48.6%

44.1%

41.6%

39.8%

35.1%

24.1%

22.3%

9.8%

12.7%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Blog

Games

Messaging

Avatars

Communities

Circles

Profiles

News

Albums

User search

Videos

Other

Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)

Good selection of games is an important attribute of successful

social network in Japan

9

Usage Medium

Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09

4.32 3.87 4.25 3.97 4.28 4.07 4.08 4.09 4.52

10.69

9.76

11.110.49

11.4110.99 11.49 11.93 11.44

PC Mobile

(billions)

Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)

10

Proposed solutionPhase 1 – Japan reach

Community Pages www.gree.jp www.mixi.jp www.yahoo.mbga.jp (Yahoo Japan)

Real- time updates on Products and Services

Information provided in English and Japanese languages

Customer interaction» Discussion forums» Communication channel connecting bank relationship managers

11

Phase 1… The Japanese reach

Customer engagement using games» Online stock market simulations» Gaming applications

Applications on the Social websites» Access basic account information» Raising grievance issues with the bank» Redirecting users to Bank website for monetary

transactions» Exclusive online privileges/benefits

PROPOSED SOLUTION FOR PHASE 1

13

Phase 1 - The global reach

Create a BANG on FACEBOOK and Twitter

Customer interaction through various functionalities» Groups» Like pages» News feed» LIVE chat with Shinsei relationship managers

» Create awareness of Shinsei’s Facebook page through email, SMS alerts

» Create APIs to redirect to official Shinsei bank website

» Partnership with for network infrastructure and authentication

14

Phase - 2

Intranet Applications

Information related to all on-going and past Projects in the company

General information on each BU

General company related informationReal-time Stock

Market related information

News

Self report generation for employees

e-Learning portal

Employee Communities

e-Greeting cards

Personal Pictures and videos upload e-Library

Bulletin Board

Employee Blogs

Activities and Events happening in each BU

Employees Directory

15

Competitive Edge

» Improved customer engagement» Learn customer preferences» Attract new segment of customers through social media» Increased speed of response to feedback» Aid in brand building» Effective knowledge and resource sharing through intranet

application

16

Time linesWork Stack

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Week 7

Week 8

Week 9

Week 10

Week 11

Week 12

Analysis      

Design        

Web development                

System Testing                

Documentation                        

Deployment  Deployment

Testing                        

Total Time : 12 weeks

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Cost EstimationPhase

Schedule (weeks)

Per Day Rate in

US$Cost in

US$ Resource TypeAnalysis 2.5 $1,000 $175,00 Analyst

Design2

$800 $112,00 Solution Architect$500 $7000 2 IT Consultants

Web development

6

$300 $12,600 3 IT Consultants$500 $21,000 1 DBA$500 $21,000 2 Senior Developers$250 $105,00 1 Web Developers

System Testing 5 $200 $7000 3 Software Testers

Documentation 11 $100 $7,700 Technical writers

Deployment 3 $3,000 $63,000 Deployment team

Deployment Testing 3 $200 $4200 Software testers

  32.5 $182,700Total Cost of Implementation – $182,700

18

Thank you

19

Executive Summary

» SPJ Consultants Inc has led a revolution in IT consulting in South Asia

» Proven track record in blending IT solutions with Social Networks

» Understood Shinsei Bank’s requirement in retail banking and conducted extensive market research to come up with a unique solution

» SPJ Consultants Inc offers a 2-phased approach spread over 12 weeks

» Cutting edge technology and innovative ideas @ estimated cost of $182,700