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Social Media Starter Kit: Enterprise Edition with Amber Naslund

Date post: 20-Jan-2015
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Slides used during the introNetworks sponsoered webinar between CEO Mark Sylvester and Wed Strategist Amber Naslund. Original aired 2/118/2010 - Replay of the webinar available at http://intronetworks.com/webinars.aspx
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introNetworks Webinar Series ”The Social Media Starter Kit: Enterprise Edition" Conversation with Amber Naslund Thursday, February 18 th , 9 am Pacific Sponsored by introNetworks ‘We transform businesses with smart social networks’
Transcript
Page 1: Social Media Starter Kit: Enterprise Edition with Amber Naslund

introNetworks Webinar Series

”The Social Media Starter Kit:Enterprise Edition"

Conversation withAmber Naslund

Thursday, February 18th, 9 am Pacific

Sponsored by introNetworks‘We transform businesses with smart social

networks’

Page 2: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Chat Live

Have a Twitter Acct?• Yes, great!• If not, create one at Twitter.com, it takes 2 minutes, we’ll wait…

•Tweetchat Room•Hashtag #introChat

If you have a Google Wave address, send email to Bob Roan so that he can invite you to the introChat Wave

[email protected]

Ask Questions!• Chat with others• We will monitor this room live during the webinar

Page 3: Social Media Starter Kit: Enterprise Edition with Amber Naslund

OUR GUEST

Mark Sylvester@marksylvest

er

• Amber Naslund

• Director of Community, Radian6

• Social Media Strategist

• Blogs at AltitudeBranding.com

• Recognition• Forbes’ 20 Best Social Media and Marketing Blogs By Women

• PostRank’s top community management blog of 2009

• AdAge Power 150

• Mark Sylvester• CEO and Co-Founder of introNetworks, creators of smart social networks for employees, customers, prospects and partners• Built first network for TED Conference in 2003• Original founder of Wavefront Technologies, creators of Maya

MODERATOR

Amber Naslund

@ambercadabra

Page 4: Social Media Starter Kit: Enterprise Edition with Amber Naslund

THE SOCIAL MEDIA STARTER KIT:ENTERPRISE EDITION

Page 5: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Bridges

1Creating information paths and connections both internally and externally

Mark Sylvester@marksylveste

r

Amber Naslund@ambercadabr

a

Page 6: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Hubs2

Finding and defining

the key focus areas in

an organization that

need to touch social

media, either on the

front lines or behind

the scenes

Mark Sylvester@marksylveste

r

Amber Naslund@ambercadabr

a

Page 7: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Humans3

Addressing cultural

change, andconsidering the

rolesand

characteristics of

people that cansteward acommunity-

drivenenterprise

Mark Sylvester@marksylveste

r

Amber Naslund@ambercadabr

a

Page 8: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Frameworks4

Considering andengineering the

tools,infrastructure, andresources required

towire social media

intoa company

Mark Sylvester@marksylveste

r

Amber Naslund@ambercadabr

a

Page 9: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Insights5

Understanding measurement (what it can and can't tell you), and the importance of using metrics to illustrate progress toward goals AND actually doing something with what you learn

Mark Sylvester@marksylveste

r

Amber Naslund@ambercadabr

a

Page 10: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Thanks For ParticipatingTo connect with our guestAmber Naslund @ambercadabrawww.AltitudeBranding.comwww.Radian6.com

To connect with our hostMark Sylvester @marksylvester /

@intronetworkswww.introNetworks.com

Webinar Replay – available at intronetworks.com/webinars.aspx

Mark Sylvester@marksylveste

r

Amber Naslund@ambercadabr

a

Page 11: Social Media Starter Kit: Enterprise Edition with Amber Naslund

A WORD FROM INTRONETWORKS

TAKE A TESTDRIVE TODAYINTRONETWORKS.COM

Page 12: Social Media Starter Kit: Enterprise Edition with Amber Naslund

Special GuestAndy Kanefield

March Webinar

Sponsored by

Author

March18th

9 am Pacific


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