Date post: | 27-Aug-2014 |
Category: |
Social Media |
Upload: | wishpond |
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Social Media StatsYou Need to Know for 2014
Social media is the #1 activity on the web.
1
YouTube reaches more U.S. adults aged 18-34 than any cable network
2
The fastest growing demographic on Twitter is the 55–64 year age bracket. This
demographic has grown 79% since 2012.
3
The 45–54 year age bracket is the fastest growing demographic on both Facebook
and Google+.
4
142 million U.S. Facebook users (and growing) are “mobile only.”
5
93% of marketers use social media for business. Only 7% of marketers say they don’t
use social media for their business.
6
Even though 62% of marketers blogged in 2014, only 9% of US marketing companies
employ a full-time blogger.
7
74% of Americans are unfamiliar with the concept of checking in to a location via mobile
device, and only 3% have ever checked in.
8
Only 33% of Americans have ever followed a brand on social media.
9
In the past year, 12 million more Americans have started to visit a social media platform daily (rounding out a healthy 22%).
10
53% of Twitter users have been a member for less than a year, compared to just 19% for
Facebook.
11
In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets.
Now, 76% of Twitter users tweet.
12
68% of Instagram users are female, 70% of Google+ users are male, and at least 84% of
Pinterest users are female.
13
41% of internet users who make more than $50,000 per year are on Pinterest, compared to only 12% for Instagram
14
73% of U.S. adults use Facebook (179 million) which means that more than a billion users are non-American
15
Sources:
● http://www.businessinsider.com● http://www.fastcompany.com
● http://www.convinceandconvert.com● http://techcrunch.com
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