Date post: | 20-Jan-2015 |
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Marketing |
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Social Media Step TwoPaid content promotion
Presented by Steve Hammer
President, RankHammerNovember 20, 2013
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Social Media Strategy
01Create Great
Content
02
?
03ROI / Profit
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SOCIAL MEDIA BETTINGOver under on “create great content?”
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Innovative, interesting
Great Content
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Could be you?
InfluencerNot exactly
How do I push this to the world?
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Believe in your content? Prove it
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STEP ONE
Know your audience
STEP TWO
Tweak Content
STEP THREE
Spend Some $$
STEP FOUR
Learn and Refine.
Framework
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Know your audience
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Key Self-Serve Options
OutbrainBig Brand Readers
YouTubeTV 2.0
HAROPublicity Seekers
RedditSarcastic Influencers
StumbleUponSitback Surfing
LinkedInProfessional Climbers
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“Full Service” options
BUZZFEED
80M uniques / mo
Clients include:
Ruffles
GE
Amex
Spreads to other networks
TUMBLR
120 M daily impressions
Native feeling advertising
Visual
New (May Launch)
$25K minimum
TABOOLA
Content on:
Food Network
Boston.com
Business Insider
300M uniques / mo
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Comments Enabled
Reddit, Youtube can backlash
Warning
Prep for TrafficBig Bursts are possible
Is your host ready?
ResearchParticipate before you pay
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Tweak Content
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Tweaking your Content
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Why do you want traffic in the first place?
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Irreverent
Top Placement
Daily
Auction
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Low Cost Traffic0.12 / visitor possible
Strong targetingImproves performance
RemarketingTag for re-engagement
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Want to be on CNN(.com)?
$0.35 CPC
Good
Headlines
work best
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More than Pre-roll
Content and subscriber goals
Sharp Targeting
That’s the second largest search engine. Third Biggest SN
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Sponsored updates with sharp targeting
Valuable info gets shared organically as well
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23 Measure and Refine
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Success?
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Keys to Consider