Date post: | 08-May-2015 |
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Creating a Stellar Social Media StrategyCONNECTING THE DOTS TO SOCIAL MEDIA SUCCESS
Tuesday, September 17, 13
Tuesday, September 17, 13
WITHOUT A CLEAR DIRECTION,SOCIAL MEDIA CAN PULL YOU IN ALL DIRECTIONS.
Tuesday, September 17, 13
Main Issues in Social Media
Lack of Understanding
Lack of Good Content
Lack of company wide commitment
Lack of Strategy
Tuesday, September 17, 13
LET’S TALK STRATEGYTuesday, September 17, 13
Know Your Audience
Tuesday, September 17, 13
1WHERE IS YOUR AUDIENCE?2WHAT IS IMPORTANT TO THEM?3ASK & RESPOND
Tuesday, September 17, 13
Define Your Objectives
Tuesday, September 17, 13
1ASK YOURSELF: WHY SOCIAL MEDIA?2CREATE GOALS3DEFINE ROI4CHOOSE YOUR MEASUREMENT TOOLS
BRAND RECOGNITION
SEARCH ENGINE OPTIMIZATIONREFERRALS
NETWORKING
RESEARCH NEW BUSINESS
CUSTOMER SERVICE
RELATIONSHIP BUILDING
WEBSITE TRAFFIC
HIGHER CONVERSION
COMMUNITY BUILDINGINCREASED SALES
Tuesday, September 17, 13
Create Key Messages
Tuesday, September 17, 13
1WHAT DO YOU WANT TO SAY?2DON’T WORK AGAINST YOURSELF3UNDERSTAND YOUR CONTEXT4IDENTIFY YOUR VOICE
Tuesday, September 17, 13
Plan your Content
Tuesday, September 17, 13
1CREATE A CONTENT CALENDAR2TELL STORIES3SHARE CONTENT FROM OTHERS4PLAN TIME TO RESPOND
Tuesday, September 17, 13
Manage Your Accounts
Tuesday, September 17, 13
1HAVE A POLICY2MANAGE YOUR TIME
Tuesday, September 17, 13
Next Steps
Tuesday, September 17, 13
Monitor your effectiveness and adjust your strategy based on
this data.
Tuesday, September 17, 13
Measurement toolsGoogle Analytics - Free
Hootsuite
Insights from social networks -Free but limited
Twitalyzer - free
SocialMention.com
Klout & Kred
Tuesday, September 17, 13
Management Tools
Hootsuite
Tweetdeck
Bufferapp
Hearsay
Tuesday, September 17, 13
Content Resources
AllTop.com
Google Alerts
LinkedIn today
Zite (app for your iPad)
Tuesday, September 17, 13
Worksheet.1. What are my goals?2. Who is my target audience?3. What social networks do I want to be on?4. How do I want to come across?5. What topics are appropriate for my target audience?6. What kind of content do I want to share?7.Where will I get my content?8. How much time per day will I dedicate?9. What will I measure in terms of my ROI?10. What tools will I use to measure ROI?
Tuesday, September 17, 13
Specials & Upcoming Classes
Three 30 minute online training/consulting sessions for $75 (Usually $120). Offer only good until EOB 10/31/13
Facebook For Business September 24, 2013 from 2pm-4pm
Early Bird Tickets $25 (Save $10!)
Learn Hootsuite October 2, 2013 from 12:30pm - 1:30pm
(includes lunch)Early Bird Tickets $25 (Save $10!)
Tuesday, September 17, 13