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Social Media Strategy and Execution

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These are slides for a presentation Mandy Jenkins and I did for the American Press Institute, discussing strategy and execution of our social media plan for TBD.com.

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Social Media Strategy & Execution Steve Buttry & Mandy Jenkins American Press Institute March 8, 2011 [email protected] , @stevebuttry [email protected] , @mjenkins

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Page 1: Social Media Strategy and Execution

Social Media Strategy& Execution

Steve Buttry & Mandy JenkinsAmerican Press Institute

March 8, [email protected], @[email protected], @mjenkins

mailto:[email protected]

mailto:[email protected]

Page 2: Social Media Strategy and Execution

Tweeting roles#apisocialmedia1. Straight reporting2. Commentary3. Photos4. Links

• Feel free to mix roles• Feel free to invent your own role

Page 3: Social Media Strategy and Execution

Read more• stevebuttry.wordpress.com• zombiejournalism.com• tbd.com• Slideshare.net/stevebuttry

Page 4: Social Media Strategy and Execution

Key points of strategy• Senior leaders must set example• Senior leaders set priorities• Hire good people• Give them room to flourish• Provide effective training• Provide effective coaching

Page 5: Social Media Strategy and Execution

Multi-level strategy• Big dogs: Twitter, Facebook, Flickr,

YouTube• Location: Foursquare, Gowalla, FB Places• Emerging: Quora, Storify, Crowdmap,

Xtranormal, About.me …• Niche: LinkedIn, SlideShare, TripIt, …

Page 6: Social Media Strategy and Execution

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