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www.templeton-interactive.com Social Media Strategy Development
| Date post: | 08-Dec-2014 |
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Social Media Strategy Development
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Strategy OverviewDoes a Social Marketing Strategy Make
Sense?Benefits of Social MediaHow to Measure Program Success
BenchmarkingSocial Phase Definition – where is your
company?How to Develop a Strategy
Six Steps to Getting Started
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Benefits of Social Media*85.4%
* 2011 Survey of US Marketing Executives by Focus Business Experts
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How to Measure Program Success?The three top metrics are*:
Actual value of sales generated by social media programs
Estimated value of new leads generated by social marketing programs
Reduced cost of customer support and customer acquisition due to social marketing programs
Most companies know the value of a qualified lead – use this info for ROI calculations
Don’t forget that there are two ways to gain value – increased revenue and reduced costs
*Marketing Sherpa 2011 Social Media Benchmark Survey
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Three Phases of Social Marketing Maturity*
Trial Phase Transition Phase
Strategic Phase
Organization does not have a process or guidelines for performing social
marketing
Organization has an informal process
with a few guidelines it sporadically
performs
Organization has a formal process with
thorough guidelines it
routinely performs
Companies in the Strategic phase are 4x more likely than Trial companies to have measurable ROI. * Courtesy Marketing Sherpa
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Six Steps to Getting Started with a Strategic Approach
Perform Competitive AnalysisEstablish GoalsDetermine PlatformsSet Up ProfilesBuild the CommunityEngage and Grow
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Strategic Approach: Establish Goals
What do you expect social media to accomplish?Convert social media members into paying
customers?Achieve or increase measurable ROI from social
media?Achieve or increase measurable lead generation
from social media?Improve the cost efficiency of customer support
programs?And don’t forget – collaboration benefits from
internal social media
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Next StepsPerform Competitive AnalysisEstablish GoalsDetermine Platforms
Set Up ProfilesBuild the CommunityEngage and Grow
Phase 1
Phase 2
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About Templeton Interactive20 years marketing experienceBest of breed, tailored solutions – no
vendor biasThe “A Team” Concept – bring the best
talent aboard Industry ExpertsProgrammersWritersSuppliers
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Thanks!e) [email protected]) 949-235-3452Follow me on Twitter @timtempleton
