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Page 1 Social Media Strategy March 2019
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Social Media StrategyMarch 2019
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Linked-In - @CarstenKarcher
Followers500+ connections
Target AudienceProfessionals working in the asphalt industry and related areas. Students interested in asphalt
Leading Examples1. Asphalt Pro Magazine2. Caterpillar3. AAPA4. ERF5. Federation Nationale des Traveaux Publicx
When we consistently post and have a clear content strategy people will get a good sense of where EAPA stands for and what to expect. A great way to present EAPA.
This is the best platform to share more in depth information via articles and focus on the knowledge EAPA has. Since Carsten already has a great amount of followers on Linked-in we chose to use his account.
Notes
Post Frequency 1 posts a week
Aim of channel use - Connect with people in the industry- Sharing knowledge- Giving an insight in EAPA’s activities
Content - EAPA specific news- Industry news- More in-depth information
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What is EAPA and what do we do?
Giving an insight in what EAPA does. Content based on what meetings EAPA organises and an insight in what the topics of these meetings are.
To provide valuable information
Posting relevant papers/documents made within EAPA. This will also generate new traffic to the website.
Part of the global network
By giving attention to post within the EAPA network (think members & associate members) the network will become stronger, more information will be spread and of course this will help our channel grow if the favour is returned.
Content & purpose
Posts Article Sharing
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Instagram - @eapa_org
Followers35 (started in February 2019)
Target AudienceGeneral public and road users
Leading Examples1. ASEFMA2. ncc_ab3. peab_ab4. volvoce_na5. caterpillarinc6. liebherrconstruction
A great opportunity to present EAPA and the asphalt industry. Instagram especially is a platform where the asphalt industry is less visible and less active compared to a Linked-in which creates great opportunity’s.
Notes
Post Frequency 3 posts a week
Aim of channel use Present EAPA in a nice and interesting way (should make people curious about asphalt and the industry)To promote asphaltAsphalt marketing and making the industry attractive
Content General information about EAPAInteresting facts & figures of the asphalt industry
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Content & purpose
Asphalt photo’s
Setting up a inspiring environment, create a cohesive colour scheme reflecting EAPA.
Creating Community
Sharing what members are up to, reposting their posts to increase awareness and create a inspiring community.
What is EAPA and what do we do?
We could use the Asphalt page of the EAPA website to share facts and figures about asphalt in everyday life and fresh & easy to read info graphics
EAPA Specific
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Facebook @eapa.org
Followers7 (since February 2019)
Target AudienceProfessionals working in the asphalt industry and related areas. Students interested in asphalt
Leading Examples1. BAM wegen2. Hoogmartens Wegenbow3. ASEFMA4. Volvo Construction Equipment
Facebook is the most popular social media worldwide. This is an approachable platform to communicate on.
Notes
Post Frequency 2 posts a week
Aim of channel use To inform about the latest newsEngagement with the followers
Content News related Promoting congressesWhat EAPA is up to
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Content & purpose
What is EAPA and what do we do?
Giving an insight in what EAPA does. Content based on what meetings EAPA organises and an insight in what the topics of these meetings are. - Similar input as Linked-in -
To provide valuable information
Posting relevant papers/documents made within EAPA, more elaborate posts / share events
Part of the global network
By giving attention to post within the EAPA network (think members & associate members) the network will become stronger, more information will be spread and of-course this will help our channel grow if the favour is returned.
Posts Posts Sharing
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Twitter - @eapa_org
Followers@eapa_org - 750 followers
Target AudienceProfessionals working in the asphalt industry and related areas. Students interested in asphalt
Leading Examples1. @CarstenKarcher2. @asphalteu3. @eurobitume4. @ERFbrussels
- - -Notes
Post Frequency 3 tweets a week
Aim of channel use To inform about the latest newsEngagement with the followers
Content News related Promoting congressesWhat EAPA is up to
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Content & purpose
What is EAPA and what do we do?
Giving an insight in what EAPA does. Content based on what meetings EAPA organises and an insight in what the topics of these meetings are. - Similar input as Linked-in -
To provide valuable information
Posting relevant papers/documents made within EAPA, more elaborate posts / share events
Part of the global network
By giving attention to post within the EAPA network (think members & associate members) the network will become stronger, more information will be spread and of-course this will help our channel grow if the favour is returned.
EAPA News Sharing/re-tweets
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Schedule
Posts
Monday Tuesday Wednesday Thursday Friday
Linked-in
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Linked-in
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Website - www.eapa.org Home EAPA News Asphalt Publications Events Contact Links Members Area
EAPA Represents……the Interest of the Asphalt Industry in Eu-rope by bringing together the National Asp-halt Industries of Europe
EAPA Promotes…Green Asphalt, Sustainable Asphalt, Warm Mix Asphalt, Recycling, Best Practices, Health, Safety….
EAPA Connects…Despite being a European Trade Associati-on EAPA’s ties also reach out to Asphalt As-sociations in South Africa, Japan, Mexico, Australia, New Zealand and the USA. Next to that EAPA is also part of various other as-sociations.
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E A P A M A G A Z I N E 4 3 R E A D M O R E
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January 2019Changes in EAPA Secretariat on 1 January 2019 Egbert Beuvingwill retire at the end of Decem-ber 2019. Egbert has started working at EAPA in 2001 as a Technical Director, later...
R E A D M O R E
A new EAPA website is in the making. With a fresh design and a mobile friendly lay-out. The final touches and adjustments are being made at the moment. The website will be live April 2019.
On the right side a preview of the website design.
