Social Media Strategy

for Nonprofits

A crash course in using social networks to connect with donors, inspire action, and win

support.

This is why social media can work really well for nonprofits.

Giving and charitable engagement are social activities.

Ruggieri

…when it fulfills basic emotional reasons for being on social media:

Adhering to social norms Sharing a personal milestone Advocating for a personal cause Increasing one’s visibility Showing a sense of humor Being part of a community event

Social content works best…

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Why do people share cause info?

Source: Waggener Edstrom

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55% who engaged with causes via social media have been inspired to take further action.

Source: Waggener Edstrom

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What do they do next?

Source: Waggener Edstrom

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Source: Network for Good Digital Giving Index

Peer-to-peer giving grew 55% from 2012to 2013.

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What’s your social media strategy?

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Yes, You Need a Strategy

• Define your policy and process.• Set clear goals and targets.• Track and measure your progress.• Integrate social into your

communications/marketing plans.• Be true to your brand.• Make it personal and interactive.

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What makes something more sharable?

Source: Business Insider

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The emotions that inspire sharing are not the same emotions that inspire giving.

But keep in mind:

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Tap into visual power.

vs.

Source: Prevent Child Abuse Indiana

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Show your progress and proof.

Remember: People give to people.

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Make it personal.

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Share, Listen, Repeat.

Source: Ronald McDonald House Charities

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Free Guides

101 Social Media Post Ideas for Nonprofits:http://bit.ly/101SocialPosts

How to Make the Case for Giving:http://bit.ly/Case4Giving

Storytelling for Nonprofits:http://bit.ly/NFGStorytelling

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Caryn Stein, Vice President of Communications and Content

Network for Goodwww.networkforgood.com | on Twitter:

@Network4Good