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0 Audacious Social Media Strategy Group 6 Nick Flynn Mitali Colabawalla Lisa Marchildon Carla Haddad Jorge Toro
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Audacious Social Media Strategy Group 6
Nick Flynn Mitali Colabawalla Lisa Marchildon Carla Haddad Jorge Toro
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Table of Contents
I. Group Roles and Meetings ............................. Error! Bookmark not defined.
Group Responsibilites
Meeting Minutes
II. PowerPoint Presentation ............................................................................ 4
Title Slide
Table Of Contents
Key Dates
Main Message
Promotion Tools
Key Words
III. Social Media Calendar .............................................................................. 10
IV. Social Media Posts .................................................................................... 11
Blog Post
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Group Responsibilities
Members Names:
Name: Lisa Marchildon
Name: Mitali Colabawalla
Name: Nick Flynn
Name: Jorge Toro
Name: Carla Haddad
Method of Correspondence: Google Docs
Person Responsible Tasks and Responsibilities Deadline Completed
Nick Flynn
● PowerPoint
December
15, 2017
YES
Carla Haddad
● Blog
● PowerPoint
December
15, 2017
YES
Mitali Colabawalla
● PDF Document
December
15, 2017
YES
Jorge Toro
● Graphics
December
15, 2017
YES
Lisa Marchildon
● Twitter December
15, 2017
YES
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Meeting Minutes
Discuss with your team and make one page of “meeting minutes” capturing a summary of this
conversation:
1. What is the story?
We want to create a magazine focused on all things internet culture. We want to be the
one-stop shop for memes, TV/movie reviews and video games. We want to create a
network of people with similar interests and unite them through our content.
2. What categories of the magazine you wish to highlight?
Audacious will focus on pop culture; we are targeting millennials. Specifically, we will
focus on the Internet and pop culture. For example, one of our topics will be evaluating
social media outlets like Reddit and their reactions to pop culture. We will be featuring
articles on memes, TV/movie reviews and video games.
3. Will there be stories that we will be launching with (you don’t have to write new
content, but if you have something from another class that you think might be useful
here you can use it) or link to fake content is also correct.
Our stories will revolve around topics such as end of year lists, for example: best memes
from 2017 and predictions for 2018 with a variety of topics under internet culture. We will
be reflecting on the past year in the lead-up of the launch and the start of the new year.
4. What is the tone of the magazine?
Casual, humorous, upbeat.
5. Is there a particular brand feel that needs to be articulated?
Yes. Our slogan is “get your geek on” which will be more evident through our posts.
6. How can you generate excitement?
Incorporating a lot of photos, gifs, colour, upbeat tone. In the spirit of Christmas, we are
planning to launch our campaign one month prior to the release of Audacious, with
contests and games leading up to it. We want to have a contest where the winner can
meet the cast of Stranger Things. We will also be releasing an email campaign with a
countdown to the magazine release, using MailChimp to schedule the release date of
our emails, control our address list and receive analytics on our email campaign such as
number of people who opened the email etc.
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Social Media Calendar
Please follow attached link to view the social media calendar.
https://docs.google.com/spreadsheets/d/e/2PACX-1vRsWQ1Qk78MHuvvhwTUZcgGE-
SPRMaeaMoxtJ5IRvEM3C66DVAi9WS8VJx98HSbBUZ6YAthTvTNnkN9/pubhtml
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Social Media Posts
Post 1:
Greetings and salutations fellow nerdlings! We here at Audacious would like to welcome you to
our Facebook page—a dork-stravaganza of epic proportions! Here we provide you with a sneak
peak of all the pop culture, movie & TV, video and blogosphere content Audacious will be
pumping out in the future! Stick with us over the next 31 days for more updates.
You can follow us here:
Plus, did you know if you sign up for our newsletter (linked below), you could win exclusive
promo swag!?
I know, right?! But stranger things have happened.
facebook.com/audacious-newsletter-signup
***
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Post 2:
Audacious’ New Year’s Resolution? Bringing you all the interweb lolz. Check our page regularly
for all the in-depth Reddit reporting we’ll be conducting for light years to come. Don’t believe
me?
Stay tuned for a round-up of 2017’s best and dankiest: “Dank the Halls with Memes of Donald”
You can follow us here:
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And you can sign up here for our newsletter containing all the cringe internet humour your soul
can handle. Plus some potential free swag:
facebook.com/audacious-newsletter-signup
***
Post 3:
Peaks fans listen up: on a scale from 1 to Twin Peaks: The Return, how weird were your
favourite shows this year? If you’re curious to find out, stick with us for updates on all things
relating to Coop and the gang.
See how Riverdale and Star Trek: Discovery compare to the reigning champ of television on our
absurdity graph: “From Strange Things to Stranger Things to the Strangest Thing: How Weird
was TV in 2017?”
Photo credits to: https://www.facebook.com/firewalkwithmemes/
You can follow us here:
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Or sign up for our newsletter here for free swag and ceaseless weirdness:
facebook.com/audacious-newsletter-signup
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Post 1:
Audacious goes live in a month and just in time for the New Year! Check in with us regularly to
get an exclusive sneak peek as we get ready to launch our site. Don’t forget to follow us on
social media. We can be found on Twitter, Facebook and Instagram. #Audacious
#GetYourGeekOn
Post 2:
As you’re getting ready for the holidays, don’t forget to subscribe to our newsletter. The first 100
subscribers will be entered into our stranger things have happened contest for a chance to meet
the cast of Stranger Things. #Audacious #GetYourGeekOn
Post 3:
Do you want a chance to win an exclusive gift for the holidays? Well we want to hear from you!
Using the hashtags #Audacious #GetYourGeekOn tweet us your favourite meme from 2017 and
you’ll be automatically entered to win! Contest winner will be announced next week!
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Post 1: Tag your #demodog friend who’s not that into #strangerthings Don’t forget to sign up to our newsletter for some dank swag: [LINK]
Post 2: #GetYourGeekOn by signing up to our newsletter AND getting some free exclusive swag: [LINK]
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Post 3:
Post 4: #Goodbye2017 and #Happynewyears to everyone! Remember to #GetYourGeekOn, because 2018 is starting strong our anticipated launch!
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Blog
Blog Title: Get Your Geek On! : Preparing for the launch of Audacious magazine
Greetings, fellow geeks!
Coming this New Year's, an epic cornucopia of satiric internet trolling and scrolling as
Audacious begins to unleash its inner nerd on January 1, 2018 (and yes, in case you're
wondering, we 100% will be using more words like cornucopia throughout our time together).
Get ready for multitudes of Internet and pop culture memes coming your way. To get you in the
geeky mood, we have loads of material to release in the coming year. We won’t reveal all we
have in store, because, well, that’s just no fun. We will, however, let you know we’re starting the
year off right— by reflecting on some of the hottest topics of 2017. We’ve got top memes, top
TV shows, top video games — ultimately, we’ve got any hot topic your dork self can fathom.
Some of our content will throw you into a fit of hysterical laughter, others are more cringe-
worthy. Either way, stick us on your new year's resolution list under “read more”.
With the holiday season approaching, there's no better time to be in the spirit of giving —and
for you, receiving — because we have not one, but two chances for you to win prizes. Make
sure to subscribe to our newsletter to not only get all the latest updates, which will surely win
over the hidden weirdo inside of you, but also for a chance to win some free TV swag, linked at
the bottom of this post. If the free swag doesn’t entice you, that’s not all we have in store. We
also have the ultimate opportunity for you and a guest to have a meet and greet with the cast of
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the Netflix original series, Stranger Things, so long as you are one of the first 100 subscribers!
As fellow dorks, we can’t imagine a better Christmas gift than that!
The Audacious geek squad is working hard to deliver you unique, cringe-worthy, hilarious
content. Mike may have called Eleven everyday for 353 days, but we’re going to take
commitment to the next level by hitting you up everyday on Facebook, Twitter and Instagram
(so don’t forget to follow us). We can’t wait for you to join us on our journey!
Until next time, comrades,
The Audacious Team
“Come Get Your Geek On!”
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Email Sender, Title and Meta Description
Please follow link to mock email: https://files.acrobat.com/a/preview/0a78eb7d-121f-4934-97f6-34075845f83a
