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Presented By: Jessica WernetteMSU New Media Class, August 2010
What is Sharpie?
Sharpie is…
Bold & brilliant
Thick & thin Crazy & tame
Pocket sized & pencil case friendly Artistic & Corporate
The Plan
Goal: To encourage involvement and interaction with the brand through fostering creativity and continuously re-shaping and reinventing how the product is used
Current Social Media Vehicles Utilize to their fullest potential & Add NEW elements
Sharpie: Color Your World…Your Way
Objectives:•Embrace individuality •Encourage creativity & uniqueness
Why•Consumers are the Sharpie brand•Brand loyalty•Create emotional bond
How:•Shared stories & applications•Showcase consumer use
TWITTER/FACEBOOK
Currently: 5350 followersFollowing 5204
Communication
Sharpie Tweets/Facebook posts
Continue to Increase Followers
Facebook user homepage sidebar ads
That’s ME!!!
BLOG
Regularly maintainPromote Sharpie/blogger conversationContests: Encourage consumer interaction
Design Contest
YouTube Channel
“Sharpie, My Way” Videos
Contests: For new Sharpie viral videos/online commercials
Weekly Videos from Inside Sharpie Corporate
AD WORDS
Increase traffic to website, blog, and other online vehicles
Keywords: Permanent MarkersSharpieSharpie permanent markersSharpie markersColoredSharpie pensSharpie colored markers
Color Your World…Your WayFind out how you can use Sharpie
& make it your ownwww.sharpie.com
INTERACTIVE DIGITAL BILLBOARDS
•Interactive screen•Each billboard is a Twitter Place location
FLICKR•Consumer post pictures of how they color their world•Photo-share and vote on monthly “best sharpie creation” photo
BUDGET
Online Social Media: Time Spent Promoting On•Twitter/Facebook 25%•Blog 20%•Youtube 35%•Flickr: 20%
Metrics of Success•Social media mentions•% increase in followers/fans