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Social Media: Success Factors

Date post: 07-Nov-2014
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It's easy to rush into Social Media but it's important to get the strategic thinking right
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Social Media 10 Insights on how to get it right
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Page 1: Social Media: Success Factors

Social Media10 Insights on how to get it right

Page 2: Social Media: Success Factors

Growth Stories

Bringing you a flavour of business

growth trends...in just 5 minutes

A Futures Coaching initiative

www.futurescoaching.com

Page 3: Social Media: Success Factors

definition

“Web-based technologies which

turn one to one communication into a

many to many dialogue”

(Chris Middleton)

Page 4: Social Media: Success Factors

not fast enough

Consumers have their own definition

For example, e-mails are NOT social media They are not social enough, not immediate enough(!) and

perhaps not new enough

But instant messaging is considered as social media

Page 5: Social Media: Success Factors

Habits form easily

Mobile is for a quick review of what others have posted, clicking, liking, checking in, occasionally tweeting

or uploading a photo

The desk top is for considered reponses, longer posts, and heavier

applications (Youtube)

on the move

Page 6: Social Media: Success Factors

exponential Apps

Apple just sold 25 billion apps4 for every person on the planet:

that's a lot of angry birds

Page 7: Social Media: Success Factors

winner takes all

Page 8: Social Media: Success Factors

Brands might not have developed the optimal response to social media,

but, today, any response is better than none

The consumer expectation is that you will use social media and brands that don't are dead or dying

everywhere expectation

Page 9: Social Media: Success Factors

According to Mashable, the following Brands use

Facebook well

- Coca Cola 40 million likes; encourages participation

- Red Bull; 27 million likes; dynamic lifestyle links

- Pringles : 19 million likes; excellent use of video

Others include Adidas (great competitions) and Starbucks

(continual updates)

success stories

Page 10: Social Media: Success Factors

So your Brand has lots of 'likers'. But how many interact in true 'social media' fashion?

According to the Ehrenberg-Bass Institute, as few as 1.3% brand 'likers' then post a reply to a Facebook page

(quoted from David Taylor's thebrandgymblog)

99% don't

Page 11: Social Media: Success Factors

"The notion that consumers want to take time out of their busy lives to watch content or even co-create it is a myth. Nobody ever wanted to do any of this. People only

think of your brand once - when they buy it."

(Source: Ben Hammersley, Wired UK. Quoted in David Taylor's thebrandgymblog)

beware the hype

Page 12: Social Media: Success Factors

think broadly

Social Media maybe the answer, but the question needs to be broader; it's about marketing in a digital age

Think games, competitions, devices, QR-codes, twitter based customer service, online delivery services..and so

much more

Page 13: Social Media: Success Factors

About Futures CoachingCelebrating 5 years!

Working for great clients Doing great thingsAnticipating

* the future of retail* the future of offices* the future of banking* the future of mobility

Innovating* new fund-raising offers* consumer healthcare NPD

Coaching* trends training for insight teams* personal rejuvenation

Speaking* engagements from Taipei to Toronto

Researching* management interviews* expert in-depths* consumer focus groups

Page 14: Social Media: Success Factors

Working with Future Coaching Conference speeches on major trends - accelerating

management awareness Workshopping trends – evaluating impacts on

businesses or brands; future-proofing existing offers Brainstorming sessions – innovating to harness growth Reports on the future of sectors or industries –

jumping ahead of the curve; achieving thought leadership; building in longevity

Training for consumer insight teams – boosting internal futuring capabilities

Page 15: Social Media: Success Factors

Website: www.futurescoaching.comBlog: http://futurescoaching.typepad.com

Email: [email protected]

LONDON • PARIS


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