Date post: | 22-Jan-2018 |
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Presentations & Public Speaking |
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“More Than 90% Of People Who Attend Trainings Hardly Implement Any Of The Teachings Successfully”
presents
by Siddharth Rajsekar
In India & The Middle East
Trained Over 1000+ Professionals
Only 12 Business Owners Will Walk Out With The ULTIMATE Social Media
Stategy For Their Business!!
Most Used Social Media Platforms
Source: SocialMediaExaminer
Benefits of Social Media Marketing
Source: SocialMediaExaminer
How Much Time To Spend On Social Media?
Example: BUSINESS OBJECTIVE
What % Your Revenues Are Currently Coming From Social Media? Where would you like
to take this to, in 2016?
Example: MARKETING OBJECTIVE
Attract 10 Qualified Enquiries Per Day = 300 Per Month
Example: MARKETING STRATEGY
Focus On Facebook, Instagram
$1000 Budget - FB AdsNew Landing Page Design
30 Posts Per Month/Platform
Example: CONTENT OBJECTIVES
Lead GenerationIncrease EngagementIncrease Comments
Example: CONTENT OBJECTIVES
Lead GenerationIncrease EngagementIncrease Comments
Example: CONTENT STRATEGY
# Of Content Pieces To Be Created Per Month
Writing Voice To Be Used In Each Social Media Channel
Example: CONTENT TACTICS
1 Post + 10 Daily Shares In Facebook Groups
Connect & Message 5 Influencers Per Day
Example: CONTENT METRICS
Cost Per Lead
Cost Per Click
Reach, Buzz, Traffic & Sentiment Analysis
The Big Picture: 4-Step Funnel
The Success Formula
Attract Community + Deliver Awesome Value + Build Social proof = $$$
DAY 1 - Activities
Defining Your Business Objectives Deriving Your Digital Marketing Strategy Creating A Detailed Customer Avatar Shortlisting Top Keywords For Your Business Creating A Proven Web Content Strategy LIVE Audit On Your Web & Social Media Q&A Sessions
DAY 2 - Activities
Creating A 6-Month Social Media Plan Short-Listing Viral Blog Content Topics Understanding FB, TW, LI & Youtube Ads How To Setup Teams To Get Work Done How Allocate The Right Marketing Budgets HOT SEAT - Live Q & A Interactions Walk Out With A Crystal Clear Action Plan
Day 1 - Minute-To-Minute AGENDA
09:00 - 09:30 - Welcoming Delegates & Introductions
09:30 - 10:30 - How To Create A Digital Strategy
10:30 - 10:45 - Stretch Break (Tea/Coffee)
10:45 - 12:00 - Detailed Customer Avatar Profiling
12:00 - 13:00 - Customised Keyword Research
13:00 - 14:00 - Lunch Break
14:00 - 15:00 - Creating Your WEB Content Strategy
15:00 - 15:15 - Stretch Break (Tea/Coffee)
15:15 - 16:15 - LIVE Audit (Web & Social Media)
16:30 - 17:00 - Q & A Session
09:00 - 09:30 - Welcoming Delegates & Recap
09:30 - 11:00 - Creating a 6-Month Social Media Plan
11:00 - 11:15 - Stretch Break (Tea/Coffee)
11:15 - 13:00 - Creating a 6-Month Social Media Plan
13:00 - 14:00 - Lunch Break
14:00 - 15:00 - Facebook, Twitter, LinkedIn PPC Tips
15:00 - 15:15 - Stretch Break (Tea/Coffee)
15:15 - 16:00 - How To Setup Teams & Budgets
16:00 - 17:00 - Hot-Seat / Q & A Session
17:00 - End Of Session
Day 2 - Minute-To-Minute AGENDA