Social Media

Every day communications, Finding People Online and Promoting a Business

Professional Investigators MidAmerican Regional Conference March 30, 2012

In Real Life is Affected

• The way we interact with

each other

• How we react to situations

• What we expect from other

people

Relationship Changer

• Meeting on Facebook

• Deleting Ex’s

• Searching BF or GF on

social media, questioning

multiple profiles

• Sharing “family” happenings

from Facebook

Social Media is changing communication

http://www.youtube.com/watch?v=zgYqnibO-Bo

Facebook Stalker

GetYourFanCam.com

Facebook.com/PrivateInvestigatorsNow

Find a way to engage

your audience.

• Respond to people.

• Engage your followers.

• Provide useful content.

• Be Real.

• Monitor your brand.

• Seek advice of an experienced social

media professional.

Social Media Creating a Presence

Facebook Timelines – Time’s Up!

http://gretemangroup.com/new-facebook-timeline-tips/

• Cover Photos 850 x 315

• Private Messages to Pages

• Admin Panel

• Backdating

• Pinning Posts to top of wall

• Facebook Offers and

Sponsored Stories

• Reach Generator (paid

model to reach 50% more

user feeds)

Checking In Shows Where You’ve Been

Foursquare Facebook via Foursquare

Facebook

Twitter via Foursquare

http://www.kwch.com/news/kwch-jab-wpd-credits-facebook-friends-for-helping-nab-theft-suspects-20120223,0,4383358.story

WPD Facebook Page helps solve crimes

Wichita police solve several crimes in less than 24-hours,

and they credit social media see KWCH.com

Searching Facebook for People

Policy for using Facebook

• You must be 13.

• One profile, and it must represent you.

• Businesses must be set up as PAGES,

not people (profiles)

• Follow contest terms.

Monitor your business or search people

Google.com/alerts

http://leemediagroup.com/featured/alert-tools-to-monitor-your-business/

Monitter.com

Monitor your business or search people

SocialMention.com

Social Mention Real Time

Search lets you enter a

search phrase and search

all online sources, sources

ranging from microblogs to

video, or select social

media sources. There is

also an advanced

search that lets you add or

subtract words, search from

specific locations, during a

certain time, and restricting

users.

Monitor your business or search people

Advanced Google Search

Site Search

Quotations

AND or OR

Exclude words

http://www.google.ca/advanced_search

Advanced Twitter Search

Create and

save Twitter

searches.

https://twitter.com/#!/search-home

http://www.pinow.com/articles/604/75-private-investigator-professionals-to-follow-on-twitter

Who to Follow on Twitter

The Wayback Machine is an historical archive of preserved web pages.

http://wayback.archive.org

@Webbiegirl