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Social media The connective tissue between news outlets and their communities
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Social media
The connective tissue betweennews outlets and their communities
• A real-names alternative to newspaper comments
• A real-names alternative to newspaper comments
• Boston Globe Facebook page has 9,616 people who “like” it
• A real-names alternative to newspaper comments
• Boston Globe Facebook page has 9,616 people who “like” it
• Civil discussions create a sense of community around the news (link)
Flickr
• The leading social network for photographers
• WBUR Listener Photo Project providesinstant gratification
Flickr
• The leading social network for photographers
• WBUR Listener Photo Project providesinstant gratification
• Users are empowered, and WBUR builds loyalty and community (link)
SeeClickFix
Social network combines mapping and discussion board to bring together community, media and government (link)
SeeClickFix
• 42 people post complaints about ugly downtown building
SeeClickFix
• 42 people post complaints about ugly downtown building
• New Haven Independent followsup with story
SeeClickFix
• 42 people post complaints about ugly downtown building
• New Haven Independent followsup with story
• Story generates another 24 comments and promise from owner (link)
• Most flexible social network for finding sources, reporting news
• Most flexible social network for finding sources, reporting news
• Smart journalists build communities and engage in conversation
• Most flexible social network for finding sources, reporting news
• Smart journalists build communities and engage in conversation
• Users can gain a new perspective on news and journalism (link)
Twitter as a broadcast tool
• Salem NewsTwitter post goesup at 1:50 p.m.
• By 4:30 p.m., a complete story with slideshow and a map
Twitter as a broadcast tool
• Salem NewsTwitter post goesup at 1:50 p.m.
• By 4:30 p.m., a complete story with slideshow and a map
• Local blogger poststo TwitPic. How do we get him involved?
Twitter as an engagement tool
• Newton blogger Doug Haslam posts photo of snowy sidewalk
Twitter as an engagement tool
• Newton blogger Doug Haslam posts photo of snowy sidewalk
• GateHouse’s Greg Reibman retweets Haslam’s post
Twitter as an engagement tool
• Newton blogger Doug Haslam posts photo of snowy sidewalk
• GateHouse’s Greg Reibman retweets Haslam’s post
• Mayor Setti Warren calls Reibman, andthe snow is removed
The tao of Twitter
• Say it in 140 characters — less if you want people to retweet you
The tao of Twitter
• Say it in 140 characters — less if you want people to retweet you
• Don’t just accumulate followers — build a list of people you follow
The tao of Twitter
• Say it in 140 characters — less if you want people to retweet you
• Don’t just accumulate followers — build a list of people you follow
• Dip in and out, and don’t worry aboutwhat you’ve missed
Finding feeds to follow
• Most news organizations list official Twitter feeds
Finding feeds to follow
• Most news organizations list official Twitter feeds
• Most interesting feeds are more personal than official feeds
Finding feeds to follow
• Most news organizations list official Twitter feeds
• Most interesting feeds are more personal than official feeds
• Smart news outlets let their reporters develop voice and personality (link)
Who are others following?
• If you like someone’s feed, study who he or she finds worth reading
Who are others following?
• If you like someone’s feed, study who he or she finds worth reading
• Easiest way to do this is if someone you’re following has set up lists
Who are others following?
• If you like someone’s feed, study who he or she finds worth reading
• Easiest way to do this is if someone you’re following has set up lists
• Go through the list selectively or follow the entire list (link)
The power of search
• Listorious is an excellent search tool for people, topics and regions (link)
The power of search
• Listorious is an excellent search tool for people, topics and regions
• TweetDeck Directory is similar but is set up better for browsing (link)
The power of search
• Listorious is an excellent search tool for people, topics and regions
• TweetDeck Directory is similar but is set up better for browsing
• Boston Media Tweeters is a wiki with some notable local journalists (link)
Tracking social media worldwide
• Global Voices Online follows and aggregates citizen journalism
Tracking social media worldwide
• Global Voices Online follows and aggregates citizen journalism
• Blogs, Twitter and YouTube videos from hot spots such as Libya
Tracking social media worldwide
• Global Voices Online follows and aggregates citizen journalism
• Blogs, Twitter and YouTube videos from hot spots such as Libya
• An invaluable supplement to traditional news sources (link)
(cc) 2011 by Dan Kennedy
Creative Commons license at www.dankennedy.net
Northeastern UniversityBoston, MA 02115
March 23, 2011
