Social Media, The Graphand the Hotel Industry
Kevin May / Tnooz.comFriday 16 March 2012
* Distribution
* Search
* Devices
* Social commerce
* Distribution
* Search
* Devices
* Social Media* The Social Graph* Social Commerce
* Travel is inherently social
* What do we mean by “social”?
* ...in the digital world?
* One-to-Many > Many-to-Many
* Control
* THE BASICS
* Reviews – unofficial watchdog
* Marketing – new channels
* Engagement – the value-add
* THE REALITY
* Reviews – tricky to manage
* Marketing – ROI hard to achieve
* Engagement – needs resources
* ...and planning
* APPLICATIONS OF TECH
* Monitoring – data is everything
* Integration – web to networks
* Sharing – make networks work
* In-resort - disposable networks
* Bed Jumping – community buzz
* Check in – locally relevant
* Check in – customer service
* Ushuaia – social and tech
http://www.youtube.com/watch?v=iPnktJ0lKKE
* Pinterest – inspiration discovery
* Social off and online - photos
* Social off and online - presence
* Real-time management
* Groups – naturally social
* New models - HotelTonight
* Virtually there
* THE GRAPH
* Social Graph is not an X/Y axis
* Definition
‘Social Graph is a representation of our relationships.’
* Little People/Big Data
* Accor – Guest TLC
* Starwood – Guest aware
* Facebook – Graph powerhouse
* Tapping the Graph
* In real-time
* Graph everywhere
* Winners
* Winners
* Winners
* In real life
* It’s not for everyone
* And finally...