Social Media MarketingStrategy & Execution

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Mcounts Consumer Solutions

Mcounts Consumer Solutions

Social MediaPhilosophy 101

Social media is just a buzzword until you comeup with a plan.

- Unkown

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If you make customers unhappy in the physicalworld, they might each tell 6 friends. If you make

customers unhappy on the Internet, they caneach tell 6,000 friends.

- Jeff Bezos, Amazon

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People relate to other people, not to salespitches and marketing jargons!

- Janet Fouts

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Whoever tells the best stories goes home withthe most marbles

- Jeremy Waite

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Social Media is about Psychology and Sociology more than Technology

- Brian Solis

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Social Media isn't about creating a great brand.It's about acting as if you are already have one!

- SXSW

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Engaging your Fans and building a communityare not the same thing

- Mitch Joel

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What's the ROI of your Father?How can you put a value on relationship?

- Gary Vee

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We spend a lot of time chatting around thecampfire, but someone has to build the campfire!

- Chris Borgan

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Mcounts Consumer Solutions

Marketing Plan

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Choose your Social Network

Time Resources Audience

How much time can youdevote for the Social Media?

Do you have the resources to present a compellingstory. Designer, Creativeartists, CommunityManager?

Where does your audienceHang Out?

Don't have to be everywhere. Be where your audience is

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Fill out your profiles

Visuals

Aim for consistency and familiarity withvisuals in various social Media Channels

A completed profile on Social Media Channels portraysprofessionalism, cohesive branding and a signal tovisitors that you are serious about engagement

Show, don’t tell: “What have I done” often works better than “Who I am”Tailor your keywords to your audienceKeep language fresh; avoid buzzword.Answer the question of your potentialfollowers: “What’s in it for me?”Be personal and personableRevisit often

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Find your marketing voiceand tone

If your brand was a person, what kind of personality would it have?If your brand was a person, what’s their relationship to theconsumer? (a coach, friend, teacher, dad, etc)Describe in adjectives what your company’s personality is not.Are there any companies that have a similar personality to yours?Why are they similar?How do you want your customers to think about your company?

Cultivate a voice that delights your customers, thenyour customers will be thrilled to spread the love aboutyou.

Voice is the missionstatement, tone is theimplementation of thatmission

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Pick your posting strategyWhat’s the ideal number of posts per day? How oftenshould you post? When should you post? What shouldyou post? The answer is : It depends.

Amazing Content

PerfectTiming

IdealTiming

Photos average a 35% boost in RetweetsVideos get a 28% boostQuotes get a 19% boost in RetweetsIncluding a number receives a 17% bumpin RetweetsHashtags receive a 16% boost

Photos get 53% more likes, 104%more comments and 84% moreclick-throughs on links thantext-based posts.

Links Image Quotes Updates Reshare

Start with 5 basic type of updates and for every staple updatepublish one unique variety

5-10x a week

5+ times a day

Once a day

upto 5 times a day

How often to post ?

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Analyze, test, iterate &AutomateThe more you post, the more you’ll discover whichcontent, timing, and frequency is right for you.

Set Benchmarks Run Test

Check StatsImplementChanges

Tools like Buffer & Hootsuite allow youto create all the content and updatesthat you want to, all at once, and thenplace everything into a queue to besent out according to whateverschedule you choose. Automation is thesecret weapon for consistentlyexcellent sharing, day after day.

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McountsAdvantage

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Social Media Framework DesignWe work with your Marketing, Product, Sales and Support teamsto understand your business, your pain areas and help indevising a comprehensive Social Media Framework.

Social Media is not justthe Marketing Guy'sheadache, although itis driven by Marketingbut with inputs from allstakeholders

Discuss Research Ideate Formulate Implement

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Social Media Content DesignSocial Media Management is Content Intensive and churningpositive & engaging content is the biggest pain points of aMarketeer. We assist in the following:

Blog Design &content seeding

Animated Videos /Motion Graphics

InfographicDesign

Social MediaCollateral & contentgeneration (Images,Polls, Events, etc.)

Website Optimizationfor Social Media

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Social Media AdvertisementSocial Media is a great tool for brand engagement,community building, customer support. A Major aspect ofsocial media is also to drive quality traffic to your Landingpages, Portal to generate leads and drive conversions.

CampaignDesign

AudienceResearch

BudgetManagement

CampaignOptimization

Tracking &Analytics

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Questions?Drop a note to Neeraj or Ankur and We'll be happy to have adiscussion over a chai !

Neeraj Mishraneeraj@mcounts.com+91 - 7799656664

Ankur Jhaankur@mcounts.com+91 - 9986114420

Email | Mobile | Search | Social | Programmatic | Marketing Automation | Content | CRM

Bangalore#22, 16th Main, BoB Colony, J P Nagar 7th Phase,Bangalore - 560078

HyderabadPavan Kuteer, CamelotLayout, Kondapur,Hyderabad - 500084

Why use social media? Marketing is no longerabout the stuff that you make, but about the

stories you tell.

- Seth Godin

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